TubeMogul Australia and Eyeota have formed an alliance that ties programmatic video technology with targeted publisher audience data and enables brands to more accurately reach digital audiences with campaign messages.
Under the terms of the agreement, third party audience targeting data provider Eyeota has connected its audience data and profiling information with TubeMogul’s programmatic video buying platform, enabling advertisers to better target and reach a desired audience. The companies have created a server-to-server based tool that enables the unified data to be readily available to agency trading desks and advertisers.
“We have merged the power and automation of programmatic digital video advertising with detailed customer profile data, enabling advertisers to achieve precise audience targeting” said TubeMogul Australia Managing Director Stephen Hunt. “Digital advertisers want to know their video ads are on-target and their spend is optimized. Our partnership with Eyeota delivers that.”
Eyeota, which has offices in Sydney, Singapore, Hong Kong, and Berlin, collects anonymous audience information from publishers and other data providers on age, gender and income, along with Interest and purchase Intent segments, enabling advertisers to place display and video ads in front of the right consumers.
“Eyeota’s goal is to help advertisers more efficiently navigate the ocean of ad impressions out there on the exchange ecosystem and help them show their ads to their intended audiences,” said Eyeota Co-Founder and Managing Partner Trent Lloyd. We address the challenge of effectively managing and activating audience data in the real-time, automated advertising ecosystem.”
Eyeota has been building up a critical mass of audience data for the Eyeota Marketplace over the last two years.
“We are the leader in the Asia-Pacific region in terms of providing a quality supply of local, independent, third party audience data,” Lloyd said. Advertisers, agencies, and trading desks are working with us because our data is meaningful and actionable.”
Lloyd also said its vital to have scale and reach in audience targeting data, as agencies and trading desks want to achieve strong branding impact, and a quality return on investment.
“Quality audience data combined with premium video inventory performs very well. Combining Eyeotadata with the TubeMogul system is a winning proposition that advertisers can use in markets across the globe.,” said Lloyd.
TubeMogul is the leading advertising software company for digital branding. The world’s largest brands and agencies unify their video advertising on TubeMogul’s programmatic platform. By using a single, integrated solution, TubeMogul’s clients gain control over their video spend, simplify their workflow and verify the success of their campaigns. Founded in 2006, TubeMogul is based in Emeryville, California with offices across North America, Europe, Asia and Australia.
Eyeota is an audience-targeting data technology company and the leading source for 3rd party audience targeting data for advertisers across Asia-Pacific, Europe and Australia. Eyeota helps publishers, agencies and advertisers collect, analyze, augment and activate their audience data. Eyeota enables data owners to maximize their audience data revenues by linking data buyers with the audience they want on their choice of inventory to maximize their campaign results. Eyeota’s solutions are driven by strong, proprietary, data management platform (DMP) and marketplace technologies. Eyeotas upplies 3rd party data to all major global and regional ad buying platforms, DSPs and ad networks. Eyeota has offices in Berlin, Singapore and Sydney. Visit www.eyeota.com for more information.