Top programmatic branding platform TubeMogul announced a strategic partnership with StickyXchange today, giving clients full access to StickyADStv’s premium private video ad exchange, the largest premium video marketplace in France.
The integration is the first of its kind in France, with both companies transacting exclusively through real-time bidding, where each video impression is purchased through a split-second auction process. StickyXchange is the first marketplace to support the IAB standard openRTB for video in France.
StickyXchange counts some of the top publishers in Europe among its clients because it gives them unique functionalities that guarantee high revenues. The yield optimization engine maximizes the revenue of publishers by ensuring that the highest bid is always served first while fine-tuning the sell-side decision on various scorecards. Publishers have full control over their inventories; they can manage their pricing strategies, price per content category and price per site. StickyXchange analytics provides publishers with great insights into buyer bids, average bid price, bid and volume purchase per day, per site, per content category and much more. StickyXchange analytics is a great tool to determine the best floor prices.
TubeMogul is growing rapidly in France, reflecting high demand from brand marketers that want to combine the branding power of video advertising with the control and efficiency of programmatic buying. Built to meet the specific goals of brand advertisers, TubeMogul’s platform gives marketers total control over the exact audiences that are seeing an ad at all times, with real-time data to inform media strategy and optimization. To quantify impact, marketers can leverage TubeMogul BrandSights, which precisely measures lift in message association, purchase intent and much more.
“Programmatic buying of video advertising is just beginning to unlock what is possible in branding across devices,” says Brett Wilson, CEO and co-founder of TubeMogul. “We are excited to see what marketers in France and Europe do with StickyADStv’s premium private exchange as part of their toolkit.”
“We are thrilled by this partnership because its enables TubeMogul to access France’s first premium video marketplace. In terms of inventory, StickyXchange is the largest marketplace in France after the DoubleClick Ad Exchange. TubeMogul’s leading programmatic video technology will bring new revenues to our publishers. Based on this joint success, we are expanding the marketplace in new territories,” said Herve Brunet, CEO and co-founder of StickyADStv & StickyXchange.
About StickyADStv and StickyXchange
StickyXchange, a product of StickyADStv, is the largest video marketplace in France next to Google’s. StickyXchange aggregates 200 top media brands with premium video content. StickyADStv develops its own proprietary video adexchange fully RTB enabled technology, allowing publishers to maximize their revenues with its advanced yield optimization engine. In addition, StickyXchange allows publishers to manage their inventory in total control with customizable advertiser’s blacklists, multiple pricing strategies.
Founded in 2009, StickyADStv is headquartered in Paris, France and has international offices in Madrid, Spain.
TubeMogul is the leader in programmatic brand marketing. The world’s largest brands and agencies centralize their video advertising on TubeMogul’s enterprise platform. Created specifically for brand marketers, TubeMogul’s platform enables the execution of scalable digital video campaigns, while providing the measurability and accountability marketers demand. Founded in 2006, TubeMogul is based in Emeryville, CA with offices in New York, London, Tokyo, Singapore, Sydney, Toronto, Chicago, Detroit, Austin and Los Angeles.