33Across today announced a partnership with MediaMath to enable clients of MediaMath’s TerminalOne Marketing Operating System to access 33Across’ 100 percent in-view, guaranteed fraud-free placements through MediaMath’s Deal Discovery app, including preferred, priority deals.
Through its multi-step verification process, the 33Across Real Platform™ is the first publisher traffic and monetization platform to guarantee the quality of its ads, verifying that impressions are in view and seen by humans, not bots. The 33Across Real Platform includes two distinct marketplaces, Real Impact™ and Real Display™. Real Impact guarantees 100 percent viewability and fraud-free placements. Real Display also blocks suspicious traffic and delivers ads above the fold.
33Across currently has a variety of deals active in Deal Discovery across verticals including automotive, business, entertainment, finance, family & parenting, health & fitness, food & drink, and more, all of which are customized for MediaMath. As a MediaMath OPEN partner, 33Across can connect directly with TerminalOne users through the OPEN portal to create packages and deals tailored to clients’ individual needs.
“The flight to quality is the industry’s response to the multi-billion dollar ad fraud and viewability issues. Our partnership with MediaMath brings advertisers and publishers one step closer to completely eliminating out-of-view ads and fraudulent traffic,” said Eric Wheeler, CEO of 33Across. “As a MediaMath OPEN Partner, we’re able to accelerate adoption of quality, in-view inventory.”
“It’s rewarding to work with supply-side partners like 33Across who take viewability and fraud blocking as seriously as we do,” said Sam Cox, vice president, Global Media, MediaMath. “33Across has developed a unique approach and offering to address these challenges. Our complementary technology platforms solve different pain points and together, we create a trusted marketplace as more advertisers and publishers deliver higher-standard programs.”
MediaMath (www.mediamath.com) is a global technology company that’s leading the movement to revolutionize traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System™. A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company’s founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the enterprise.
33Across is the first and only publisher traffic and monetization platform to guarantee quality through ads that are 100 percent in-view and viewed by humans. Through our advanced technology, and insight into how people view, consume and share content across devices, we enable more than one million publishers to increase revenue and traffic. The 33Across traffic building, insights and monetization tools allow publishers to do what they do best – create great content.