smartclip, the advertising technology platform specialised in Addressable TV and owner of the Programmatic Multiscreen Video SSP SmartX Platform, announced a partnership with MediaMath which integrates smartclip’s SmartX Platform into MediaMath’s TerminalOne Marketing Operating System™, providing joint customers access to premium video inventory in the EMEA region, as well as enhanced data management.
The partnership allows marketers to boost their cross-channel efforts across all screens, including PCs and laptops, mobile phones, tablets, and connected TVs. It includes advertising on Smart TV advertising platforms on all leading OEMs, as well as in app video advertising where smartclip leverages full integration with 700+ leading European content owners. The SmartX Platform enables programmatic video ad buying in a private exchange environment at scale, while protecting and leveraging the value of publisher data.
Sam Cox, VP, OPEN Global Media, MediaMath: “The growth of programmatic video is accelerating, and quickly gaining steam in the marketer’s arsenal as a critical brand awareness and engagement tool. By expanding our video partnerships internationally, we enable our customers to take advantage of the best in the ecosystem to amplify their video advertising performance on premium local domains. By providing premium inventory that drives ROI to MediaMath’s sophisticated video buyers, MediaMath aligns its buyers with publishers that are of the same mind.”
The SmartX Platform provides publishers insightful analytics, control, inventory optimization, and new video monetisation solutions for publishers. By integrating with one of Europe’s largest and fastest growing Video SSPs, publishers gain access to the most active programmatic buyers, as well as the the best-in-class technology and tools to deliver the highest brand safety standards in the market today.
Kay Schneider, General Manager SmartX Platform: “We are delighted to partner with MediaMath and work with such a dedicated and industry leading company that understands our approach and has a precise and clear position in the online marketing space. Programmatic advertising has won the battle when it comes to performance advertisers. 2015 it is about winning the battle for brand advertisers – and that is what we are aiming for with MediaMath. With our SmartX Platform we can fully harness the benefits of programmatic advertising for branded video.”