OpenX, a leader in creating programmatic advertising marketplaces, and Boston Globe Media Partners (Boston Globe), a leading digital news provider, today announced an expanded relationship, with OpenX as the driving force for its programmatic digital advertising across Boston Globe’s properties.
Boston Globe will leverage the OpenX Supply Side Platform with Demand Fusion Technology to fully monetize its digital inventory. Currently, Boston Globe utilizes the OpenX Ad Exchange. OpenX Demand Fusion Technology will enable Boston Globe to take advantage of maximized competition where demand competes in a single, unified auction to deliver the highest price for each impression.
“We chose OpenX because of their superior technology and commitment to quality,” Amy Boisvert, Strategic Manager of Inventory Yield at Boston Globe Media said, “While working with OpenX, we’ve seen a significant lift in competition across all sources of demand and with that, have also noticed increases in revenue. We expect those numbers to rise further as we expand our relationship with OpenX.”
Currently, Boston Globe taps into the OpenX Exchange, benefitting from its proprietary monetization technology and increasing yield across all of their digital properties. Boston Globe is one of the latest premium publishers to join OpenX.
Qasim Saifee, SVP of Monetization at OpenX, said, “We are pleased that Boston Globe has seen the value and quality we bring to them as they execute on their monetization strategy. Our technology stack remains the backbone of our offering and we are continually innovating to ensure we meet our publishers’ needs. We look forward to working with Boston Globe Media Partners for years to come.”
About Boston Globe Media Partners, LLC
Boston Globe Media Partners, LLC provides news and information, entertainment, opinion, and analysis through its multimedia properties. BGMP includes the Boston Globe, BostonGlobe.com, Boston.com, Cruxnow.com, BDCWire.com, BetaBoston.com and Globe Direct.
OpenX exists to help publishers grow their businesses by monetizing great content. We do this by creating highly efficient, high quality programmatic advertising marketplaces that deliver optimal value to all buyers and sellers of digital advertising.
Today, OpenX operates one of the largest, most efficient and highest quality programmatic markets in the world. Our single stack system also encompasses a complete supply side platform powered by the unique OpenX Demand Fusion technology that merges network and Real-Time Bidding, and a comprehensive ad server.
At OpenX we have built a team that is uniquely experienced in designing and operating high-scale programmatic ad marketplaces. We are constantly looking for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising.