Turn (turn.com), the digital hub for marketers, today announced the appointment of Bruce Falck as chief executive officer. Falck joins Turn from Yahoo’s BrightRoll, where he served as chief operating officer and led all business functions through its acquisition. He previously spent eight years at Google, where he helped build and grow the company’s digital advertising businesses, including Invite Media and Google Display Network.
“Bruce has a proven track record and built Google Display Network, DoubleClick Bid Manager, and DoubleClick AdX into multibillion-dollar businesses,” said Jim Barnett, founder and chairman, Turn. “Now, with Bruce added to a seasoned leadership team, we believe the company is ready to accelerate and fully realize its potential as the independent advertising platform for global marketers.”
Founded in 2006, Turn enables anonymous audience planning, data centralization, cross-device advertising, and advanced analytics, along with point-and-click access to more than 150 integrated technology partners. Turn works with more than 5,000 worldwide advertisers, including Accuen, American Express, AMNET, Dentsu, DirecTV, eBay, Experian, HP, Kia, Kraft, L’Oreal USA, Progressive Insurance, Sky Italia, StubHub, Thomas Cook, and Zales.
“Turn is a leader in the programmatic space and has enormous potential to scale,” said Bruce Falck, CEO, Turn. “As both a partner and a competitor, I have seen first-hand Turn’s enormous talent and outstanding technology. We are well positioned to help our prestigious agency and brand customers drive business by creating amazing, relevant experiences for consumers.”
Falck leads an executive team that recently added the company’s first chief revenue officer, former AOL executive Wendy MacGregor, and former Google executive Richard Robinson as managing director, EMEA.