HookLogic、ブランド広告主に向けてプラットフォームを大幅アップデート
HookLogic, a performance marketing company for brands, today announced exciting new features as part of its 2.0 platform release, arming brand marketers with enhanced controls to drive sales performance across 80 percent of the top multi-brand retailers.
The key new features include:
• Advanced Attribution Reporting – an upgraded reporting suite now includes more granular sales attribution data, enabling greater insight into bidding strategies and resulting sales.
• Bid Multipliers – new bidding features enable brands to create and manage campaign strategies using bid multipliers for different shopper segments and stages in the shopping funnel. Advertisers can focus their investment on shoppers currently in-market, looking at related products for cross-sell, and shopping more broadly, as well as different page placements such as homepages, category browse, keyword search, product detail pages, and shopping carts.
• Keyword Controls – brands now have improved keyword controls to deploy cross-sell strategies and more granular targeting.
“We are hyper-focused on delivering innovations that drive performance for brand marketers,” said Jonathan Opdyke, CEO of HookLogic (pictured top left). “Every marketer would love to drive true, measurable performance – it just hasn’t been possible until now. Our recent funding will enable us to accelerate investment in technologies that will revolutionize brand marketing and create new bridges between ecommerce and digital advertising.”
The platform release follows HookLogic’s recent Series C funding announcement, which underscores the company’s rapid growth and leadership at the intersection of commerce and media.
