WPP’s GroupM, the world’s leading global media investment group, announces the addition of Yonder Media, South Africa’s leading specialized mobile marketing agency, to its portfolio in conjunction with its acquisition of a majority stake in the company. Yonder Media will continue operating as an independent brand and also lend speciality services to the GroupM agencies – Mindshare, MEC Group (MEC and NotaBene), MediaCom and Maxus. With this addition, GroupM’s agencies will be ahead of the market in developing effective and creative mobile solutions for clients.
“GroupM is the leading media investment group in South Africa; we grow this position by continuously evolving to meet clients’ needs, and today those needs are digital,” said Michelle Meyjes, Chief Executive Officer, GroupM, South Africa. “Mobile and digital usage are in rapid growth mode across South Africa. With Yonder Media, we will establish a mobile/social hub of excellence to support our client base and agencies and lend our scale and resources to help Yonder continue its best-in-class independent services.”
Established over 10 years ago, Yonder Media is a full-service – mobile first – digital and social media agency offering mobile and social media strategy, application development, media planning, buying and management, as well as related services like mobile airtime rewards, mobile coupon management and mobile reply path in traditional media executions. All of this is powered by Yonder’s proprietary technology framework. In addition to social and mobile display media (premium direct, video and programmatic) where it is seeing its fastest growth, Yonder has also developed a strong strategic and executional competence in the mass market mobile text and voice-based media still used by the majority of African consumers.
“Our Yonder Media team has distinguished its excellence in digital and mobile advertising by leading the market and garnering international recognition with awards at Mobile Marketing Association’s Global Smartie Awards for the past three years running,” said Rick Joubert, CEO Yonder Media. “WPP’s acquisition of a majority stake in our company is further validation, and we are thrilled that we’ve been able to maintain our independence whilst working with our new partners to accelerate the growth of mobile and social media advertising in South Africa and the African continent.”
This acquisition continues GroupM’s focus on growth in new markets as well as its emphasis on developing effective solutions for clients on digital platforms.
GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, MEC, MediaCom, and Maxus, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people.
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About Yonder Media:
Johannesburg and Cape Town-based Yonder Media is a digital and social media agency with mobile at the heart of all it does. With a high quality portfolio of direct and indirect clients and a suite of digital media management services, Yonder leads the mobile advertising market in South Africa and is growing across other African countries. The agency has its roots in mobile software development, device and back-end, and counts a robust team of software engineers among its growing team of 42 mobile media professionals. Yonder has a distinguished track record supporting full-service media agencies in mobile and social and the agency has received recognition in Africa and internationally for its innovative campaigns. For more about Yonder Media, visit www.yonder.co.za and follow @YonderMediaSA on Twitter.