Teads, the global leader of native video advertising and a monetization platform for publishers, announced today a new partnership with MediaMath, the global technology company that pioneered the Demand Side Platform (DSP), to increase advertisers’ access to Teads’ premium programmatic video inventory in Latin America.
The partnership gives advertisers using MediaMath’s Terminal One Marketing Operating System the ability to tap into Teads’ premium video inventory through its open exchange and private marketplace using Deal ID, an added functionality that matches individual buyers and sellers based on pre-negotiated criteria like pricing, ad placement, and ad format.
Teads’ premium video inventory spans over 500 top-tier publisher sites globally including Forbes, El Mundo, Grupo Expansión, Terra, El Tiempo, Estadao, among others. MediaMath works with some of the largest brands in the world as well as major advertising holding companies.
“Outstream video is going mainstream as more brands and publishers seek formats that are viewable, native, non intrusive and engaging in premium editorial environments.” said Eric Tourtel, Senior Vice President, Teads LATAM. “Our partnership with MediaMath will allow us to meet this rising demand for video and market shift to Programmatic, granting brands access to a more effective alternative and immense levels of new premium video inventory at scale. Teads’ engaging, view-to-play video solutions, such as our inRead format, are proven to provide a more impactful advertising experience with higher returns across ad and message awareness, brand favorability and purchase intent.”
Fernando Juarez, Managing Director of MediaMath in LATAM, commented that the partnership with Teads brings high expectations to the advertising market throughout the region. “We are excited to integrate Teads video solutions with our Terminal One platform. Advertisers will have even more options and increased power to reach their target audiences. With Teads we are able to combine technology, advertising and video more efficiently in a unique place,” explained Juarez.
Teads’ inRead is an outstream video advertising format developed for desktop and mobile devices. The inRead format has been industry awarded by IPA and Festival of Media for its advanced technology and native advertising capabilities. InRead places video advertising within the editorial content of a publisher site, positioning the video unit within two paragraphs of an article. When the user scrolls down and sees the video unit, inRead emerges and serves the video advertising. By sitting outside of the video player, inRead dramatically increases the amount of premium video advertising inventory available, compared to instream formats. See Millard Brown and Teads’ recent ad effectiveness study here.
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Teads, founded in 2011, is the global leader of native video advertising and a monetization platform for publishers. Publishers work with Teads to create brand new video inventory and monetize it through Teads sales force, their own sales force, or programmatic buying.
Teads’ native video advertising solutions encompasses a series of formats inserted deep into media content, like the inRead playing inside articles, invented in 2012. inRead has been changing the game within the video advertising market by creating unprecedented levels of premium inventory, which did not exist before.
Brands and agencies can access this top-tier, premium inventory, available on the web and on mobile, through programmatic or managed services. Brands such as Cartier, Breitling, Emirates, Deutsche Bank, Microsoft, Proctor & Gamble, Unilever, Samsung, General Motors and Hyundai-Kia amongst many others are distributing their video advertising campaigns with Teads.
Teads has a team of over 400 employees, 100 of which are in the innovation team. It is operating in the US, Latam, Europe and Asia, across 26 offices in 18 countries, with five offices dedicated to serving Latin America in Miami, Argentina, Brazil, Colombia and Mexico.
MediaMath (www.mediamath.com) is a global technology company that is leading the movement to revolutionise traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System®. A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company’s founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the enterprise.