true[X], the leading engagement advertising company, today announced that it is enabling engagements ads with FreeWheel, the leading provider of premium video ad management and monetization solutions for the world’s largest media and entertainment companies.
By partnering with FreeWheel, true[X] is providing premium publishers with efficient access to its ad technology, which offers consumers the choice to engage with a brand’s interactive experience as an alternative to traditional commercial breaks.
“These are pivotal times for online video,” said David Levy, co-founder and chief operating officer of true[X]. “We believe that the combination of FreeWheel’s stellar reputation and broad reach in the online video world, with true[X]’s groundbreaking ad experiences, can really help move the medium forward to the benefit of viewers and video publishers.”
“Delivering a seamless ad experience will help drive the maturation of premium video across all streaming devices,” said Amy Pisano, Vice President Enterprise Solutions, FreeWheel. “The partnership with true[X] naturally aligns with FreeWheel’s commitment to enabling publishers to achieve the highest value for their inventory, as well as our efforts to drive the evolution and upward direction for the premium video economy.”
Terms of the deal have not been disclosed.
FreeWheel’s superior end-to-end technology, premium marketplace, and best in market advisory services power the advertising businesses of the largest media and entertainment companies in the world, including AOL, DIRECTV, Fox, NBC Universal, Turner Broadcasting System and Viacom in U.S., and Sky and Channel 4 in Europe. From our unique position at the center of the premium video economy, we enable our clients to unify audiences across desktop, mobile, OTT, and traditional STB devices, and profitably monetize their content. Headquartered in San Mateo, with offices in New York, London, and Beijing, FreeWheel stands to advocate for the entire industry through the FreeWheel Council for Premium Video. For more information please visit www.freewheel.tv, and follow us on Twitter and LinkedIn.
true[X] delivers effective advertising for on-demand, interactive media. We believe that ads should be enabling rather than interruptive, and have built the definitive engagement advertising system around our core product of true[ATTENTION], which delivers on the promise of “zero waste” advertising. true[X] provides the best advertising experience for consumers, the best monetization for premium publishers and the best return for brand advertisers.
Originally founded in 2007, true[X] pioneered the engagement-based ad model and is headquartered in Los Angeles and New York, with offices in Chicago, Atlanta, Detroit and Seattle. true[X] is an independently run subsidiary of 21st Century Fox. For more information, visit www.truex.com or follow us on Twitter @truex.