Sizmek , the open ad management company for omni-channel campaigns, today announced that it has been accredited by the Media Rating Council (MRC) for its measurement of served ad impressions and clicks on mobile web and mobile apps. Covering Display, Rich Media and Video ad formats, the accreditation, which builds on previous MRC accreditations for ad delivery and viewability on desktop, makes Sizmek the only company with ad serving functionality accredited for its measurement of served impressions and clicks across desktop, mobile web, and mobile in app environments.
“As the leading independent third-party ad management platform in the market, we are delighted to receive another MRC accreditation for our mobile web and in-app ad measurement,” said Neil Nguyen, CEO of Sizmek. “With the validation of the Media Rating Council—our industry’s standard-bearer for the certification of accuracy—we’re continuing to provide our clients with the most reliable omni-channel insight, enabling them to make more confident decisions on the best way to connect with their customers.”
The accreditation of Sizmek’s delivery metrics (which are accessed through the company’s MDX platform) confirms that these measurements comply with the stringent requirements established by the IAB/MMA/MRC Guidelines for both mobile web and in-app served ad impression measurement. Sizmek’s counting methodology is based on client-initiated measurement, which is the required method of counting valid ad impressions on mobile devices according to these guidelines. The company’s approach, which counts ads when they’re delivered to the user’s device–not just called from the device—was verified by an independent audit.
“MRC congratulates Sizmek on this significant achievement,” said George W. Ivie, Executive Director and CEO of the Media Rating Council. “The expansion of Sizmek’s MRC-accredited ad metrics, which now include ad impressions served to mobile web and in-app, speaks to the company’s dedication to providing clients with high quality measurement in all digital environments.”
Sizmek’s MDX platform helps marketers drive return on investment through all digital channels and on all screens. The platform enables clients to build engaging ads, make them relevant to both user and environment with the infusion of data, deliver them seamlessly on any screen, and measure what’s most effective across an entire digital media plan.
“With so many vendors to choose from, each offering a different means of measurement, it can be particularly difficult to account for accuracy and transparency, and thus measure a campaign’s true return across channels,” said Zach Moore, Vice President of Ad Operations at Centro. “With this accreditation, the MRC has confirmed that Sizmek’s measurement of served ad impressions on mobile provides marketers with data that is precise, reliable and actionable.”
Sizmek Open Ad Management brings freedom of choice to end-to-end advertising. With a single point of access to the best technology, data, and strategic guidance—and the flexibility to choose solutions that fit their strategies—more than 42,000 advertisers, agencies, publishers, and trading desks create inspiring, seamless advertising campaigns that connect them to their customers around the world easily and effectively. Open and independent, Sizmek’s wide range of technology and data is bolstered by integrations with more than 100 partners providing leading solutions for attribution, data management, audience measurement, search engine marketing, creative authoring, and more. Sizmek operates in more than 70 countries, with local offices providing award-winning service throughout North America, EMEA, LATAM, and APAC.
About the Media Rating Council (MRC)
The MRC is a non-profit Industry association established in 1963 composed of leading television, radio, print and internet companies, as well as advertisers, advertising agencies and trade associations whose goal is to ensure measurement services that are valid, reliable and effective. Measurement services desiring MRC Accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC Minimum Standards for Media Rating Research; and submit to MRC-designed audits to authenticate and illuminate their procedures. In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of research in the marketplace. Currently approximately 110 research products are audited by the MRC. Additional information about MRC can be found at http://www.mediaratingcouncil.org.