PubMatic, a digital media platform company for publishers, has announced the general availability of a significant platform upgrade focused on data enrichment and cross-device integration, through which publishers can increase the qualification score of impressions and help monetise and expand critical inventory at higher eCPMs.
Jumptap, Inc., a PubMatic partner and leading unified audience platform, generated a significant lift in eCPMs since adopting PubMatic’s platform upgrades. Jumptap has achieved an average increase of 504% in paid impressions month on month. This growth can be directly attributed to the enhanced mobile targeting capabilities of both the PubMatic and Jumptap platforms.
“As a leading unified audience platform, we work to leverage as much data as possible about an impression to deliver on the goals of our advertisers,” said Adam Soroca, Jumptap’s Chief Product Officer and General Manager. “Working with PubMatic has dramatically increased our campaign performance across web and app on mobile and tablet devices.”
Since 2006, PubMatic has been at the forefront of developing innovative technology to help publishers automate the process of evaluating and selling their advertising inventory. For more information you can visit www.pubmatic.com.
Read more at http://www.ukaop.org.uk/news/pubmaticmobiledata4162.html#mWwwuJBjjBIWyL0L.99