Nielsen today announced at the Interactive Advertising Bureau (IAB) Annual Leadership Meeting that Digital Ad Ratings has successfully completed its beta period in Google’s DoubleClick. Digital Ad Ratings is currently available in DoubleClick Bid Manager and DoubleClick Campaign Manager in the U.S., Canada, France, Germany, Italy, U.K., Australia and Brazil, and DoubleClick for Publishers in the U.S. Digital Ad Ratings is the first independent campaign audience measurement solution available in select DoubleClick markets internationally.
Nielsen Digital Ad Ratings enables DoubleClick Bid Manager and DoubleClick Campaign Manager users globally to measure digital media with metrics fully comparable to TV. Seamless tagging of campaigns in DoubleClick allows clients to optimize campaigns in-flight to improve performance, increase efficiency and manage guaranteed buys with more clarity.
“We’ve been heavily investing in a broad set of measurement solutions for brands through a combination of product innovation and supporting advertiser choice with measurement partners like Nielsen,” said Jason Miller, Director of Product Management for Brand Measurement Solutions. “As a leading programmatic video platform, enabling seamless audience measurement with Nielsen’s Digital Ad Ratings within DoubleClick is critical for Brand advertisers looking to run TV and video ad campaigns.”
“We’re proud that Digital Ad Ratings has become the go-to for digital campaign measurement globally and that our DoubleClick integration adds value for Nielsen and Google clients who want to evaluate their campaign effectiveness with ease,” said Megan Clarken, EVP Global Watch Product Leadership, Nielsen. “We look forward to expanding Digital Ad Ratings in DoubleClick even further as we continue to deliver Total Audience measurement of all advertising and content.”
Currently available in 17 markets that represent 85% of digital advertising spending globally, Digital Ad Ratings is the only measurement solution that provides advertisers with audience metrics that are comparable to TV and a view of their Total Audience for advertising campaigns. Further, in the U.S., UK, Italy, and France, Nielsen has integrated Digital Ad Ratings data with television ratings to provide enhanced reach measurement with Total Ad Ratings.
Digital Ad Ratings leverages the world’s largest user registration databases along with Nielsen’s gold standard panels to provide overnight demographics for digital campaign delivery and is the industry-standard for digital advertising measurement globally, used by nearly all of the top 25 U.S. advertisers for audience guarantees.
In 2016, Nielsen will continue to strengthen its global footprint for digital campaign measurement by expanding the solution, including mobile measurement, to additional markets.