• 2012/11/11

新しい動画広告規定について videology

In July 2012, the IAB released the latest update to its VAST specification for the serving of video ads; VAST 3.0. Some of the new releases included upgraded functionality and improved reporting. It also included a standard for new ad formats: Skippable Linear Ads and Ad Pods. Georgia Underhill, Eur … Continue Reading →


  • 2012/11/11

ビッグデータの可視化について

Visualized launched its inaugural data visualization event in New York City this week at The Times Center. Though not exclusively a business conference, the business implications of Visualized were clear – the visualization of big, bad data is critical as marketers, agencies, publishers, data … Continue Reading →


  • 2012/11/11

RTB関連 コラム8

今回のコラムは、盛り沢山です。 SEMは直接は、関係ありませんが、RTB業界にはSEMからの流れで参入しているプレイヤーも多いため、 抑えておきたい知識です。 スマホDSPのコンバージョン事情 http://www.scaleout.jp/26996/ 【ad:tech東京2012レポート(4)】爆速ヤフー、アドビ、GAPが語る これからのマーケティングにおける3つのキーワード http://news.mynavi.jp/news/2012/11/09/011/ 最新SEMは複数デバイスを横断するユーザーへの意識が必須 http://japan.cnet.com/news/business/3Continue Reading →



  • 2012/11/09

アジア、欧州で伸びるFacebookExchange

Facebook’s Exchange is in full swing outside the U.S. Speaking at the AppNexus Summit in New York this week, Facebook VP global partnerships Blake Chandlee noted FBX buyers can now access audiences in the Asia-Pacific region and in Europe, the Middle East, and Africa. A spokesperson later confirmed … Continue Reading →


  • 2012/11/09

買い手は、プレミアムコンテンツについてもう少し考慮すべきでは?

For all the noise surrounding display’s RTB marketplace, what advertisers and agencies really want is premium inventory from premium publishers, and Pam Horan, president of the Online Publishers Association, has the data to prove it. And she presented it for the first time during this morning’s OMMA … Continue Reading →


  • 2012/11/09

Programmatic = RTBとは限りません

Any time I mention the word ‘programmatic’ in a meeting or on a call, people immediately assume that we’re talking about RTB, and the focus of the discussion will centre around remnant inventory. For some reason, ‘programmatic’ has become shorthand for ‘RTB’. But this is definitely not the case, as … Continue Reading →


  • 2012/11/09

モバイルRTB普及への道のりはまだ長い

In recent years, two important trends in digital have occurred simultaneously: real-time bidding (RTB) has taken off and revolutionized digital advertising, and the rise of mobile has forever changed the way we interact with digital content. And yet, surprisingly, when it comes to RTB on mobile, we& … Continue Reading →


  • 2012/11/09

BrightTag、AppNexus Platformと機能連携

BrightTag, a technology platform provider for the digital marketing industry and AppNexus, the world leader in real-time advertising technology, today announced an integrated solution that dramatically simplifies the way marketers connect with any of the more than 250 companies that leverage the App … Continue Reading →



  • 2012/11/09

デジタルインテリジェンスとアタラ、第三者配信を利用したオンライン広告最適化サービス「AD-MAC」の提供を開始

 デジタルインテリジェンスとアタラは11月8日、第三者配信によるオンライン広告サービスパッケージ「AD-MAC」の提供を開始する。同サービスは、広告分析のための仕組み構築支援、必要なオペレーションサービス、アトリビューション分析や改善活動に対するサポートなどをパッケージで提供する。  同サービスではまず、デジタルマーケティングソリューション導入に向けた課題の整理とゴール/KPIを策定し、第三者の立場でのツール選定や仕組み構築のサポートを行う。次に、導入したDSPターゲティングの設定/入札や第三者配信(3PAS)運用代行などのオペレーションを行う。最後に広告を配信した成果として、アトリビューショ … Continue Reading →


  • 2012/11/08

AppNexusの最新動向について AppNexus Summit NYC 2012より

AppNexus can be a tough company to draw a bead on. First, it’s not public and so isn’t required to disclose revenues, profits, or cash on hand. Second, it functions as a marketplace intermediary, sitting between media buyer and seller, and sometimes between other intermediaries. As such … Continue Reading →


  • 2012/11/08

ロシアのアドマーケット市場に迫る

ExchangeWire have been watching the emerging Russian market with interest. Looking to gain some insight into how things are developing, we caught up with Nikolay Danilov, Head of Display Ad Services at Yandex, to shed some light on what we can expect and look forward to in the burgeoning region. Can … Continue Reading →