26-Year Industry Veteran to Spearhead Growth & Partnership Expansion for Outstream Technology Innovator
ConvertMedia, the high impact breakthrough video ad solution for publishers and a leading outstream video SSP, is pleased to announce that Joe Girling has joined the company as General Manager of the UK territory to spearhead the company’s growth and expansion across the region. Previously, Girling held various international client service and revenue-focused executive roles with Videoplaza, MediaMind (now Sizmek), and Adobe.
Girling will leverage his impressive sales and business development success on behalf of ConvertMedia. In this new role, he will be dedicating his efforts to establishing strategic partnerships that maximize the company’s growth potential in the UK market while at the same time supporting territories in EMEA.
“Joe is a dedicated, inspired and driven industry leader with an extensive history of building relationships and breaking through revenue barriers with complex product offerings requiring vision as well as insight into customer desires that will be essential our success in the UK,” commented Yoav Naveh, CEO/co-founder, ConvertMedia. “Our outstream video ad solutions have been gaining momentum over the past 18 months in North America, making this an ideal time for Joe to join our team and apply his signature talents and commitment to expand our presence in Europe.”
Prior to joining ConvertMedia, Girling served as CEO of D4Comm, and as Vice President of EMEA Sales for Dynamic Yield, where he established the UK entity as well as delivered the first EMEA sale. Before this, Girling held various international client service and revenue-focused executive roles with Videoplaza and MediaMind (now Sizmek) doubling new business and designing expansion strategies that consistently exceeded sales goals. Earlier in his career, Girling was responsible for client service and revenue goals for Adobe’s Central/Eastern Europe, Middle East and Africa regions.
“It’s exciting to join the team of ConvertMedia at a time when we are poised for rapid growth of our video monetization products for publishers, especially when the solution is one that considers all participants in the publisher-advertiser-consumer value chain to deliver an optimal balance between revenue, user experience and advertiser priorities,” said Girling. “In my capacity as UK General Manager, I am truly looking forward to introducing new publishers to the transformational possibilities that outstream video ad technology can have on their ROI.”
Publishers use ConvertMedia’s outstream platform to create additional, quality video inventory and revenue opportunities at scale that allows them to take advantage of increased demand times (Olympics and political years) and to boost the in between periods. Through the platform, they can optimize video revenue per user session and manage the user experience by adjusting audio settings, viewability conditions and ad unit interactions.
Founded in 2008, ConvertMedia is a leading Outstream video sell-side platform (SSP) with an extensive portfolio of breakthrough video ad units. ConvertMedia is headquartered in New York, with R&D in Tel Aviv and Bangalore, and offices in Spain and London. For more information visit: www.convertmedia.com