SourceKnowledge、SpotXchangeとプログラマティックビデオ広告取引分野で提携
SourceKnowledge, one of the largest Canadian online video ad companies and SpotXchange, the trusted platform for video advertising, announced today the integration of SpotXchange’s global video ad marketplace into the SourceKnowledge ad serving system. SourceKnowledge will use SpotXchange’s marketplace to help its agency and advertising clients programmatically bid on video ad inventory across display, mobile and connected devices.
With this partnership, SourceKnowledge’s advertisers will access billions of ad impressions each month, giving them significant market pricing efficiencies. SourceKnowledge will continue to apply its proprietary targeting technology, providing advertisers with the same level of audience segmentation they have come to expect.
“As the largest global marketplace of video inventory, we’ve proven that programmatic can be used to drive the greatest possible return for advertisers’ digital video investments,” said Mike Shehan, CEO of SpotXchange. “We’re excited to work with SourceKnowledge and connect their advertisers with our premium publishers in an auction-based environment to maximize value and liquidity of video advertising inventory.”
“The reality of online video advertising today is that advertisers want access to every impression in real time. They want to choose their audience from the biggest pool possible and they want to pay a fair market price. We are excited to do just this by integrating with a trusted partner and an industry leader like SpotXchange.” says Patrick Hopf, President of SourceKnowledge.
About SpotXchange
SpotXchange is the trusted video advertising platform for premium publishers, connecting them with advertisers, agencies, trading desks, DSPs and ad networks to ensure they achieve maximum revenue for their inventory. SpotXchange shows premium publishers and more than 1,000 world class advertisers that there is a better way to buy and sell digital video – with trusted solutions that guarantee total transparency, brand safety and real-time control in an open market or directly executed through the SpotXchange platform. Headquartered north of Denver, SpotXchange has offices in New York, London, and Sydney and is ranked 6th on comScore for video ads served, reaching over 200 million unique visitors in more than 80 countries each month. For more information, please visit www.spotxchange.com and follow SpotXchange on Twitter @SpotXchange.
About SourceKnowledge
SourceKnowledge is the leading video advertising private exchange in Canada. Brands and agencies trust SourceKnowledge to offer the largest video ad inventory, ensure brand safety and viewability, as well as push the envelope for multi-platform presence by being the authority on emerging technologies such as Connected TV. SourceKnowledge reaches 9.8 million unique users in Canada and 81 million unique users in the United States (comScore, September 2014). Founded in 2009, SourceKnowledge is located in Montreal and has clients around the world.
Read more here: http://www.sacbee.com/2013/10/17/5829041/sourceknowledge-partners-with.html#storylink=cpy
