Advances Ability to Reach Audiences in Over 150+ Video Private Exchanges and 150 Global Locations
YuMe, Inc (NYSE: YUME), the global audience technology company powered by data-driven insights and multi-screen expertise, today announced their partnership with StickyADS.tv, the leading video private exchange software provider, with a mission to help premium publishers embrace programmatic video in a controlled and transparent manner. The integration between YuMe’s comprehensive demand side platform (DSP), YuMe for Advertisers (YFA) and StickyADS.tv’s supply side platform (SSP), will give advertisers and agencies access to premium video inventory online and on mobile across the globe.
Continuing premium video growth in previously untapped global markets, key benefits of the partnership include:
Access to over 105 billion monthly bid requests
Over 150+ private exchanges in 150 global locations
20 leading television broadcasters
“After successfully launching our end-to-end programmatic video advertising platform last year, we’re pleased to announce such a pivotal strategic partnership for YFA in Europe,” said Jayant Kadambi, Chairman and Chief Executive Officer, YuMe. “This partnership expands the ability for our clients to purchase StickyADS.tv’s premium inventory across our major markets in Europe in a number of different formats, including Outstream and mobile, to deliver video campaigns in a seamless manner across multiple screens and devices.”
“We are delighted to enter into this formal agreement with YuMe that will contribute to widening our demand partner pool – more than 90 server-to-server demand integrations are live today,” said Gilles Chetelat, COO and Co-founder at StickyADS.tv. “Through this new addition, we can now provide another premium direct demand source to our clients across the globe. YuMe’s strategic relationships with premium advertisers, especially in the US, will drive rapid growth for our clients.”
YuMe, Inc. (NYSE: YUME) is a leading provider of global audience technologies, curating relationships between brand advertisers and consumers of premium video content across a growing range of connected devices. Combining data-driven technologies with deep insight into audience behavior, YuMe offers brand advertisers end-to-end marketing software that establishes greater brand resonance with engaged consumers. It is the evolution of brand advertising for an ever-expanding video ecosystem. YuMe is headquartered in Redwood City, California, with worldwide offices. For more information, visit www.YuMe.com/pr, follow @YuMevideo and like YuMe on Facebook.
StickyADS.tv is the leading video private exchange software provider, with a mission to help premium publishers embrace programmatic video in a controlled and totally transparent manner. StickyADS.tv’s publisher-controlled software allows publishers to build, run and operate their own video private exchange and monetise their video content directly with their clients. The main benefit for publishers is simple: eliminate intermediaries who absorb a significant portion of the margin and establish a direct relationship with your advertisers. Major TV broadcasters, large media groups and premium syndicators employ StickyADS.tv’s technology to create, execute and manage their own video private exchange. StickyADS.tv’s platform is deployed across 80 private exchanges by more than 4,500 websites in 150 countries worldwide. Offices in US, France, UK, Spain, Italy, Germany. For more information, please visit www.stickyads.tv.