Rubicon Project (NYSE: RUBI), which operates one of the industry’s largest independent real-time trading platforms for digital advertising, is expanding its international operations into Brazil with the opening of an office in São Paulo. Used by more than 700 of the world’s premium publishers and applications to transact with buyers representing over 100,000 brands since the Company’s inception, Rubicon Project also announces the appointment of Salomão B. Rodrigues Junior as an Account Director and Thiago Farias Lima Silva as an Ad Operations Specialist.
Joining from Grupo Abril, where he worked as advertising technology manager, Salomão brings over ten years of relevant experience in digital marketing and automated advertising. He will be working with leading sellers across the region helping them to improve efficiency and deliver greater yields from their digital advertising inventory. Thiago will manage and report on advertising operations for customers in the region including on-boarding new sellers, ad quality and brand safety initiatives.
This is the first office in Latin America for Rubicon Project and follows recent expansion into Asia and Japan, spearheaded by Jay Stevens, General Manager, International. Stevens commented, “We’ve seen rapid growth and interest in advertising automation in Latin America so the time is right for us to enter the market with a local team. We’re opening our first office in São Paulo to help publishers and application developers throughout Brazil benefit from advertising automation. Salomão’s understanding of technology and data-driven advertising and his analytical skills will provide invaluable strategic consultation to our clients in the region taking advantage of the growth in indirect sales channels.“
Martin Scott Greenblat, Director of Digital Business at Grupo Abril, adds “Rubicon Project’s expansion into Brazil means we can tap into local market knowledge, and benefit from their market-leading automation platform across our titles. Latin American markets have shown a potential for rapid growth with both publishers and advertisers, complementing existing offerings with the efficiency gains from automation that have been witnessed in larger markets. Salomão brings a good mix of technical skills and market knowledge to help leading publishers in Brazil like us take advantage of this burgeoning market.”
Rubicon Project will be celebrating the opening of its São Paulo office on 6th of May at ProXXIma, the major Brazilian conference for digital marketing and advertising. Jay Stevens will speak on the evolution of automated advertising in markets around the world and the reasons why markets are moving in this direction at the event.