PubMatic, the programmatic advertising platform company for leading publishers, today announced that it is expanding its international operations across Latin America with the appointment of Fernando Narcio as Regional Manager, Latin America. The company has been active in Brazil since mid-2013 through a strategic partnership with interactive and digital marketing solutions company AUNICA. This partnership brings leading global sell-side platform (SSP) technology and services to the Latin American market through a well-known local partner who has deep experience working with premium publishers in Brazil. PubMatic’s partners in Brazil can transact locally using PubMatic’s programmatic advertising platform, allowing publishers to monetize their mobile, tablet, desktop and video assets.
“Latin America is a huge focus for PubMatic,” said Kirk McDonald, President at PubMatic. “Our presence in Brazil, continued partnership with AUNICA, and Fernando’s appointment all show our deep commitment to this market. These announcements come at a time when Latin America has the second-fastest growth rate in digital advertising spending of any region worldwide, and when the regionespecially Brazil and Argentinais poised for significant growth in the next 12-24 months.”
Digital ad spending in Latin America is projected to increase 28.5%, according to eMarketer, with Brazil accounting for 54.4% of all digital advertising spend in the region this year and Real-Time Bidding-based digital display ad spending in Brazil slated to reach $27.5 million by 2015.1
Fernando Narcio will be responsible for leading PubMatic’s efforts in Latin America and managing the company’s collaboration with AUNICA in Brazil. He will also be spearheading its expansion into other countries in the region, a key focus for PubMatic as it continues to expand its global operations to help publishers around the world make the most of their digital assets.
Originally from Mexico City, Fernando brings more than fifteen years of experience in the digital and mobile space to PubMatic, most recently as Head of Business Development at NII Holdings, where he managed the U.S.-based wireless carrier’s mobile advertising efforts across Argentina, Brazil, Chile and Mexico. Fernando joined NII Holdings from AOL, where he led the company’s business development efforts in Canada, Latin America and the U.S. Hispanic market as Business Development Director.
“I’m very excited to join PubMatic to lead our expansion in Latin America,” said Fernando Narcio. “Programmatic is seeing continued high growth in the Latin American marketand in Brazil in particularand with its multiscreen technology focus, PubMatic is extremely well positioned to help publishers increase revenue through its programmatic tools for mobile, tablet, video and desktop. I’m looking forward to growing the PubMatic business across Latin America and beyond.”
As part of the company’s expansion, PubMatic President Kirk McDonald recently presented “The Global Programmatic Opportunity” at the IAB Brazil’s Ad Tech and Data Conference in Sao Paulo, Brazil.
PubMatic is a technology platform that powers the programmatic advertising strategy of leading publishers and premium brands. Its innovative solutions help content providers drive the highest value for their digital media assets and provide consumers with a more personalized advertising experience across display, mobile and video. PubMatic’s One Platform, proprietary technology and advanced mobile capabilities are utilized by a global roster of comScore publishers. Pioneering online auctions for the buying and selling of media through Real-Time Bidding (RTB) and Private Marketplace (PMP), the company also works with hundreds of advertising partners. Ranked by Deloitte as one of the fastest growing companies in the US Internet sector in both 2012 and 2013, PubMatic has offices worldwide with headquarters in Redwood City, California.
Pioneering in offer consultancy, interactive and digital solutions in Brazil, AUNICA is a company that aims for efficiency in digital media, transforming data into knowledge and results by means of managing online campaigns, analytics, mobile and social media.
1 eMarketer, “Brazil Wins at Something: Digital Ad Spending in Latin America.” 18 July 2014.
eMarketer, “Latin America to Nearly Triple RTB Spend This Year.” 31 Oct. 2013.