Video ad tech company Unruly today announces an integration with Videology – a leading software provider for converged TV and Video advertising – giving Videology’s platform users in the United States access to Unruly’s consumer-friendly outstream In-Article and native In-Feed video formats across hundreds of premium websites with more than a billion monthly video impressions via UnrulyX, the viewable video SSP.
At the core of the integration is Unruly’s supply-side platform (SSP) UnrulyX™, offering scaled delivery of highly viewable video ad formats across premium media destinations. Videology’s advertising software is media-agnostic, meaning advertisers can deliver campaigns on privately-owned inventory, through open marketplaces, or through direct integrations with inventory partners such as Unruly.
Unruly In-Article is the company’s viewable outstream format, which places branded video ads directly within premium editorial content and only begins to play when the video is 50% in-view, allowing consumers to choose whether to watch the content or skip. Unruly In-Feed is a native video format, giving clients access to its proprietary Liquid Layout Technology, which automatically adapts the video ad to the design and layout of the publisher site in real-time, providing a truly native experience.
“Our data revealed that viewability is the most used KPI in measuring the success of programmatic video campaigns. Videology clients who chose to access Unruly’s inventory have the security of knowing that their ads will appear in viewable and engaging formats when bought through UnrulyX,” said Kenneth Suh, SVP of Global Business Development at Unruly. “Videology is one of the world’s leading converged advertising companies, and as such, our ability to offer viewable programmatic video with placements that only begin to play once in-view fits well with their overall emphasis on quality.”
“With the rise in consumption of digital video, many of our platform users are now interested in exploring the evolving array of video advertising opportunities available,” said John Rogers, SVP, Media Partnerships, Videology. “As premium pre-roll inventory remains constrained, new formats may offer viable solutions for certain advertisers to deliver their brand message. We’ve integrated with providers like Unruly to ensure our advertisers have access to diverse inventory options for reaching their target audience.”
Unruly and Videology announced an integration in the UK in June 2015. UnrulyX inventory is now available to Videology clients in both markets. You can find out more about UnrulyX here.
Unruly is the ad tech company that gets videos seen, shared and loved across the Open Web. Positioned at the intersect of video, social, native & mobile, Unruly uses emotional audience data and user-friendly video formats to massively increase viewer engagement, brand performance & publisher revenues.
With 3 out of every 4 video views now taking place outside of YouTube, 90% of Ad Age 100 brands have already used Unruly to connect with audiences at speed and scale across the Open Web.
Differentiated by a unique data set of 2 trillion video views and powered by a full tech stack, Unruly adds value by algorithmically evaluating content shareability and programmatically targeting custom audiences. Viewability is 100% guaranteed to an audience of 1.35 billion monthly unique users across mobile, tablet and desktop devices.
UnrulyX is the viewable video SSP, delivering premium video impressions to a global audience via Unruly’s user-friendly formats.
Unruly employs 200+ people across 15 offices, with regional HQs in London, New York and Singapore.
Its super power is emotional ad tech. Its secret weapon is passionate people on a mission to #DeliverWow. Unruly was acquired by News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) in September 2015.
Videology (videologygroup.com) is a leading software provider for converged TV and video advertising. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.
Videology was one of the first video platforms to receive MRC accreditation for viewable measurement back in 2014. Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in New York, NY with key offices in Baltimore, Austin, Toronto, London, Paris, Madrid, Singapore, Sydney, Tokyo and sales teams across North America.