Mediaocean, the leading software provider for the advertising world, announced that it has acquired INVISION Inc., a leading provider of cross-device sell-side workflow solutions to major media companies.
“As marketing transforms into multi-screen, IP-based cross media, the futures, spot and real time markets are converging,” said Bill Wise, CEO of Mediaocean. “It is crucial for us to provide integrated platforms that bring buyers and sellers closer together in a neutral and open way. We will accelerate automation and reduce inefficiencies. INVISION is a great business by itself, but integrated more tightly into the agency workflow, it’s a win-win for agencies and broadcasters.”
“We are excited to be joining the Mediaocean family,” said Steve Marshall, CEO and Co-Founder of INVISION. “INVISION has always been dedicated to empowering our clients. A tighter integration with Mediaocean’s solutions will enable more efficient operations and will provide flawless cross-channel advertising. With our combined resources, we’ll deliver an even better experience for our clients, building an expanded platform and driving further product innovation.”
Founded in 1993, INVISION is the leading sell-side workflow solution for broadcasters and MVPDs (multichannel video programming distributors). INVISION serves the cable, broadcast, syndication, satellite and MVPD markets through its suite of products including DealMaker, DealMaker Digital and ProPost that automate the end-to-end advertising sales workflow and provide advanced inventory management and stewardship tools.
INVISION marks the fourth acquisition by Mediaocean since being acquired by Vista Equity Partners (“Vista”) in August 2015. Vista is a leading private equity firm that invests in software, data, and technology-based organizations. Since January, Mediaocean executed three acquisitions including BCC AdSystems, the leading provider of media buying workflow software in Australia and East Asia, ColSpace, a leading provider of media planning tools, and INVISION.
The transaction closed on June 30, 2016. Financial terms have not been disclosed. Stifel advised INVISION in this transaction.
Mediaocean is the world’s leading media software company that automates every aspect of the advertising workflow – from planning, buying and selling, to analyzing and optimizing, to invoicing and payments. Mediaocean’s open cross-media platforms power $125 billion in global media budgets, and have unmatched reach and bridge traditional and digital media. Mediaocean serves more than 80,000 users across agencies, advertisers, broadcasters and publishers worldwide. The company employs 800 people worldwide and is part of the Vista Equity Partners portfolio of software companies. Mediaocean is headquartered in New York with ten offices worldwide. Learn more at www.mediaocean.com, or connect with Mediaocean on LinkedIn, Facebook or Twitter.
INVISION Inc. (www.invisioninc.com) is the media industry’s most experienced provider of cross-device advertising sales software. Trusted by the largest media and television companies in the industry to support over $16 billion in ad revenue each year, our proven enterprise and SaaS based solutions help clients streamline operations and maximize the revenue of their inventory through all stages of the ad sales process.
INVISION serves the cable, broadcast, syndication, satellite and MVPD markets, including Bloomberg and Charter, to profitably operate and monetize ad-supported inventory distributed on linear and non-linear outlets. The INVISION software suite automates the end-to-end advertising sales workflow, supports cross-device deals (linear and non-linear), and provides advanced addressable inventory decisioning. INVISION is headquartered in New York, with offices in Washington, DC and Atlanta.
About Vista Equity Partners
Vista Equity Partners, a U.S.-based private equity firm with offices in Austin, Chicago and San Francisco, with more than $24 billion in cumulative capital commitments, currently invests in software, data and technology-based organizations led by world-class management teams with long-term perspective. Vista is a value-added investor, contributing professional expertise and multi-level support towards companies realizing their full potential. Vista’s investment approach is anchored by a sizable long-term capital base, experience in structuring technology-oriented transactions, and proven management techniques that yield flexibility and opportunity in private equity investing. For more information, please visit www.vistaequitypartners.com.