Ooyala, a leading video, analytics and advertising technology provider and independent subsidiary of telecommunications company Telstra, acquired Nativ, a provider of cloud-based media logistics and workflow software and services. Nativ’s modular suite of media production, post-production, delivery and syndication workflow software, called MioEverywhere, redefines end-to-end media management for today’s data-driven, multiscreen world. It removes the cost and complexity of creating, managing and delivering content in the cloud.
Nativ is Ooyala’s second acquisition within the last nine months, following its purchase of Europe’s top video ad tech provider, Videoplaza, last October. It is the next step in Ooyala’s multi-phase strategy to deliver the most comprehensive, data-driven personalized TV and video platform that will power the next generation of television.
By adding Nativ’s media logistics platform, MioEverywhere, to Ooyala’s suite of personalized TV and video offerings, Ooyala’s technology stack now extends to video production, post-production, digital content services, broadcast planning and media management for both OTT and on-air content. This acquisition comes at a pivotal time for the industry, as the traditional systems for managing media workflow for on-air content delivery are undergoing major transformation, in the same way that media delivery and monetization solutions are transforming into more open, modular, cloud-based systems.
The Mio platform is used by some of the world’s top content owners and brands, including ITV, Audi, Vubiquity, Dolby and the Financial Times (FT). It is an extremely powerful platform that automates many business critical processes in content production and packaging, designed to manage content more intelligently and drive down costs at every stage of the TV supply chain. Ooyala plans to operate Nativ as a new line of business under the Ooyala brand, selling the Mio platform as a stand-alone product or built into Ooyala’s existing technology suite. Over time it will integrate Nativ’s technologies with its core video publishing, analytics and monetization platform.
Jay Fulcher, president and chief executive officer for Ooyala, said, “The new TV marketplace can’t be serviced by legacy broadcast business systems. New data-driven technologies and services will transform the way broadcasters, media companies and brands operate in the era of multi-screen consumption. A transformation of this scale represents massive opportunity for the innovators that can drive new, future-proofed standards. Nativ’s Mio platform puts Ooyala even further at the forefront of providing a true end-to-end platform that can serve all video business needs end to end, from production through to monetization.”
Charlotte Yarkoni, president of Telstra Software Group and vice chairman of the board for Ooyala, said, “Combining Nativ’s technology and team with Ooyala is a big step forward in executing our shared vision for a consolidated, global leader in personalized cloud TV and video. Nativ opens a lucrative new line of business for Ooyala. Following Ooyala’s acquisition of Videoplaza last October, this latest acquisition provides key media management and broadcast planning technologies that will extend the reach and power of its video, analytics and advertising offerings. Ooyala will stand out as a trusted provider who can meet the needs of broadcasters and media companies every step of the way.”
“For Nativ, becoming part of Ooyala enables us to catapult our business into a new phase of rapid growth, at global scale. We have a shared vision for enabling the world’s broadcasters and media companies to more easily, and more profitably, adapt to the major shifts in TV industry technologies and business models,” said Jon Folland, chief executive officer of Nativ, who will remain part of the Ooyala executive team under Fulcher’s leadership. “With the backing of Telstra and their commitment to making the ongoing investments to support our rapid pace of innovation, we are now best in class in both stand-alone media logistics software and comprehensive, data-driven cloud TV.” The Mio platform includes a module for end-to-end management of multiscreen ad campaign workflows, and a sophisticated data management module that gives companies the ability to model, gather and manage data across their entire value chain, helping to expand audience reach and increase profits. This data management module is highly complementary to Ooyala’s own analytics engine that powers personalization and revenue optimization for users of its video platform.
Ooyala helps deliver content that connects. A US-based subsidiary of global telecommunications and IT services company Telstra, Ooyala’s comprehensive suite of offerings includes one of the world’s largest premium video platforms and a leading ad serving solution. Built with superior analytics capabilities for advanced business intelligence and a strong commitment to customers success, Ooyala’s industry-leading end-to-end solutions help large-scale broadcasters, operators, media companies, enterprises and brands build more engaged and more profitable audiences, and monetize video and TV with personalized, interactive experiences across any screen. – See more at: http://www.ooyala.com/about/press/ooyala-acquires-media-logistics-software-company-nativ#sthash.tID5Sma3.dpuf