PulsePoint, an award winning content creation and media technology company, today announced the expansion of its Programmatic Media business to the UK & Europe.
With its proprietary targeting technology, PulsePoint has focused on incorporating unique third-party data sets to target beyond the cookie, capitalizing on the momentum it is seeing in the Real Time Bidding (RTB) space. With this launch, PulsePoint is now one of the leading ad exchanges with integrated RTB in the UK.
To accelerate this growth, PulsePoint has appointed Gareth Shaw to lead sales for its programmatic offering. As Programmatic Sales Director, Shaw will help develop and grow a solution that links contextual and audience insight to every impression on PulsePoint’s proprietary ad exchange. Prior to joining PulsePoint, Shaw was responsible for reinvigorating Yahoo!’s traditional network offering, as well as defining its programmatic and direct response sales strategy to maximize the company’s revenue and position it as a strategic supply partner.
PulsePoint has also recently opened its first European data centre to power its contextual audience platform, which will also help the company better serve European-based clients through closer proximity and quicker response times.
“We are approaching a new era in digital advertising, where the evolution of real-time technology and demand for robust audience data is creating a shift in ad serving and opening up new revenue channels for advertisers and publishers,” said Sloan Gaon, CEO of PulsePoint. “We have always been the leader in content and audience targeting so this expansion is a logical next step for us.”
Alex Kuhnel, UK Managing Director for PulsePoint, says, “We are thrilled to have Gareth on board to lead our charge in becoming the leading content, audience and RTB company in Europe — his online media sales expertise will help to grow our offerings and deliver better results for our clients.”
“PulsePoint’s explosive growth comes as no surprise as it brings together industry leading technology, real-time insights, richer audience data and targeting that goes beyond the cookie,” said Shaw. “I am excited to be joining the team at such a pivotal point, and look forward to showcasing how programmatic trading can help streamline the buying and selling process and provide even more value for both advertisers and publishers across Europe.”
PulsePoint is an award winning content creation and media technology company that offers a suite of products designed to help brands and publishers engage and grow their audiences. This product suite extends across the marketing and content spectrum including: industry-leading audience targeting tools; a leading and transparent ad exchange and Real Time Bidding (RTB) platform; a global social publishing and content network; and an enterprise level email marketing solution. Investors in the company include Draper Fisher Jurvetson (DFJ), DFJ Gotham Ventures, DFJ New England, Investor Growth Capital, Updata Partners and VantagePoint Capital Partners. The company is headquartered in New York, with offices across the U.S. and U.K.