MediaMath, the creator of the TerminalOne Marketing Operating System™ for digital marketers, today launched its new blog, featuring rich visuals and expert content on the topics and ideas driving and challenging digital marketing strategies today.
The new blog, which has more intuitive navigation and improved searchability, underscores MediaMath’s mission to arm marketers with the tools and the know-how to succeed. MediaMath not only offers the technology – the TerminalOne Marketing Operating System – that enables them to activate data insights to make smarter business decisions and execute high-performing campaigns, but now also the content to inform their strategies and help them grow their business.
“A blog is a critical component of a brand’s content marketing strategy, showcasing expertise and creativity, as well as driving brand trust,” said Rachel Meranus, senior vice president, Marketing, MediaMath. “We hope our new blog will become an online destination for digital marketing professionals.”
The blog will be comprised of content authored by MediaMath contributors, tapping into the vast industry knowledge and experience within the organization. Some recent posts include:
How to Analyze Data for Real-time Decision Making
By: Dave Reed, SVP Revenue Operations, MediaMath
The Problem With Over Simplification
By: Matt Spiegel, SVP, GM Americas, MediaMath
The Smarter CMO is Focused on Technology
By: Rachel Meranus, SVP Marketing, MediaMath
How Your Technology Partner Should Assist Your Technology Needs
By: Tom Craig, Chief Technology Officer
To read additional posts, visit www.blog.mediamath.com. If you are interested in contributing to the blog or collaborating on content, email firstname.lastname@example.org.
MediaMath’s TerminalOne Marketing Operating System™ is the industry-leading platform connecting global brands with their customers individually and at scale. Built as an open platform, TerminalOne integrates with leading technology, data and services companies to provide a seamless media planning, data management, and performance optimization solution. TerminalOne powers the marketing operations of more than 3,500 brands, including 55% of the Fortune 500, enabling them to drive transformative business results across the entire digital ecosystem.