MediaMath, the creator of the TerminalOne Marketing Operating System™ for digital marketers, today announced the opening of a new office in Madrid, Spain, further building on MediaMath’s established presence in EMEA.
This latest expansion is fueled by the region’s growing demand for programmatic technology, as well as requests from global and domestic clients for on-the-ground expertise in Spain.
MediaMath also announced the appointment of Gonzalo Garcia as Country Manager, Spain. Garcia brings a wealth of experience gained from his extensive digital career spanning more than 15 years and comes to this role from programmatic trading company Targetopia, where he was Managing Director. Prior to Targetopia, he led global trading desk, Affiperf, as Chief Operations Officer, Spain. Garcia will be responsible for bolstering MediaMath’s presence across the region, and developing deeper relationships with current and prospective clients.
Dave Reed, Managing Director EMEA at MediaMath, commented: “Spain is a significant focus for MediaMath and the opening of a new office in Madrid demonstrates our deep commitment to the market. With programmatic investment in Spain poised for significant growth, Gonzalo’s insight and experience of the advertising industry and agency trading desks in particular will be invaluable to our clients. We are delighted to welcome him to the team.”
“I’m excited to join MediaMath as the company expands further into the region,” Gonzalo commented, “Renowned in the industry as a leader in programmatic technology, MediaMath empowers marketers by delivering goal-based marketing to meet the specific needs of their business. I look forward to accelerating our growth and building excellent business relationships in Spain.”
Jose Luis Valdivielso, COO at Affiperf Spain and Latam, commented, “MediaMath’s expansion is testament to the growth of the Spanish digital advertising market. We look forward to working more closely with the team and the local support they will provide.”
The news follows the recent appointment of Richard Beattie as Senior Vice President Commercial, EMEA at MediaMath, as well as office openings in France, Japan and Sydney.
Based in New York with 12 locations across 5 continents, MediaMath develops digital marketing technology and offers deep industry expertise that enables marketers to connect with consumers individually and at scale, across the entirety of the world’s digital media.
MediaMath’s TerminalOne Marketing Operating System™ allows marketers to customise their own technology infrastructure and leverage their data and industry data in the planning, execution, optimisation and analysis of digital marketing programmes, resulting in smarter decisions that grow their business. Powering the operations for thousands of marketers, including those representing 55% of the Fortune 100, TerminalOne enables them to drive transformative business results across the entire digital ecosystem.