Nexage, the mobile advertising exchange, has announced that former WPP and Apple executive Todd Tran will be the company’s UK managing director.
Working from the firm’s new London office, Tran – whose background is in advertising – will oversee all of Nexage’s European operations: “I’m thrilled to join the team at Nexage that pioneered mobile RTB and has led the development of the premium mobile market,” he said, continuing: “We are clearly seeing a major shift where mobile has transitioned from an experimental market to a strategic imperative for advertisers, agencies, and publishers. Nexage has been the leader in the mobile premium market and in shaping programmatic; I am excited to bring that leadership directly to the European market during this time of great change and opportunity.”
Ernie Cormier, CEO and president of Nexage, added: “We are excited to have Todd lead our European business; his track record and experience is ideal for a market that is increasingly embracing mobile advertising as a strategic channel. Todd’s leadership has specific relevance today as advertisers, agencies and premium publishers look to fully capitalize on mobile and programmatic. He grew Joule’s and iAd’s business through customer successes, a lens and commitment we hold dear at Nexage. Simply put, Todd is the right leader at the right time with the experience and wisdom to accelerate our customers’ businesses.”
Todd Tran’s duties will start tomorrow with the keynote speech at Mobile Copenhagen 2013 on 10 October.