LiveRail, the leading programmatic video advertising platform for publishers, announced today that it has signed a number of new premium publishers, further solidifying its position as the preferred sell-side video advertising technology provider.
As of Q4 2013, LiveRail secured a dominant position as the programmatic video ad platform of choice for premium publishers and broadcasters. Clients now capturing programmatic revenue through LiveRail, include A&E Mobile, CBS Local, Fox News, Conde Nast, Demand Media, Real Networks, Univision, BET, Advance Digital, Terra Networks, and four other major TV broadcasters onboarding now. As the company continues to expand its presence across the UK and other European countries, LiveRail also added Telegraaf Media Group, MailOnline, and Advideum. These new clients join LiveRail’s existing publisher portfolio, which already includes MLB.com, CBS Interactive, and PBS among many others.
The addition of these premium publishers reflects the increasing importance of programmatic sales in the video ad market in the U.S. and across Europe. As a result the company has realized revenue growth of over 300% year-over-year, and is now tracking north of $100 million revenue run-rate, 71% of which is transacted via real-time bidding.
“Our position in the marketplace is a direct result of our investment in technology, superior service and market-leading insight into the needs publishers,” said Mark Trefgarne, Co-Founder and CEO, LiveRail. “By providing superior solutions for publishers we’ve aggregated the world’s largest pool of premium video inventory and helped connect these publishers to the ecosystem of programmatic buyers.”
Many of the world’s leading ad networks, DSP’s, and agency trading desks now count on LiveRail as their leading supply source by available impressions and ads delivered. The LiveRail platform sends more than 400,000 bid requests per second to over 90 buyers/bidders, enabling them to purchase video advertising inventory in real-time. LiveRail is forecasting that it will deliver 5 billion video ad impressions globally this month.
“Media buyers have quickly realized the benefits of programmatic buying for online display — such as cost efficiencies, reduced ad waste, transparency and control — and are looking to apply the same strategies to their online video ad campaign planning and buying,” said Heather Way, Senior Analyst, Parks Associates. “This is evident in LiveRail’s impressive year-over-year growth.”
This year marks one of substantial growth and continued innovation for LiveRail. Several exclusive technology features were introduced as industry firsts, further carving out LiveRail’s unique position in the industry, including CheckPoint creative quarantine, OCR Planner, Deal ID for Video, and RTB for Pods.
LiveRail is the leading publisher monetization platform for video with more than 5bn impressions (20% of all US video ads) delivered via its platform each month. LiveRail provides premium publishers with the technology infrastructure to sell their video inventory smarter and safer, across all devices. Recently recognized by Digiday Publishing Awards as the Best Monetization Technology for a Publisher, LiveRail is used by hundreds of major publishers who benefit from sophisticated analytics, advanced controls and unparalleled transparency ultimately generating maximum yield for every ad impression.
Founded in 2007, LiveRail’s senior team is led by its founders, Mark Trefgarne (CEO) and Andrei Dunca (CTO). LiveRail Inc. is headquartered in San Francisco, California, with offices in New York, New York, London, England and Cluj-Napoca, Romania. LiveRail is backed by Pond Ventures. For more information visit: www.liverail.com.