FreeWheel, the leading provider of video ad management and monetization solutions for the world’s largest media companies, has announced the launch of its Preferred Partners Initiative for supply-side platforms (SSP). StickyADS.tv and SpotX are the first SSPs that FreeWheel has invited to join.
“There is growing need for publishers to manage their inventory across traditional and programmatic sales channels in order to maximize demand and ensure efficient and transparent delivery,” said James Rooke, General Manager, Marketplaces, FreeWheel. “FreeWheel is delighted with the opportunities to partner with best-of-breed SSP partners to offer clients smarter integrations that enhance the value of our platforms across different deal types.”
Per the Preferred Partners Initiative, FreeWheel will offer customers who want to work with an SSP, the ability to do so via integrations with participating SSPs that go beyond what is currently available as standard partner integration in the FreeWheel core platform.
“As we are both supply side only software companies, we are delighted to be asked to participate in FreeWheel’s Preferred Partners Initiative. We are convinced that it can benefit both companies’ clients, most notably the largest TV broadcasters,” said Hervé Brunet, CEO & Co-founder at StickyADS.tv. “The combination of advanced programmatic capabilities in terms of guaranteed buy through deal IDs with upfront buys will offer TV broadcasters the most sophisticated monetization solution.
“Exciting time lies ahead with both rapid changes and great opportunities in the premium video marketplace’’ said Sean Buckley, SVP, Platform and Global Supply, SpotX. ‘’We are pleased to have the opportunity to partner with FreeWheel and explore ways to improve automation as programmatic becomes an increasingly larger component of today’s marketing mix.”
The Preferred Partners Initiative will bring together the power of the FreeWheel platform with best-of-breed SSP solutions through a smarter integration. It will give customers an efficient and transparent system for maximizing ad revenue using both traditional and programmatic sales channels.
FreeWheel (freewheel.tv | @Freewheel) helps the largest players in the television industry generate revenue from their ad-supported content through a robust technology platform for ad management and monetization, a private marketplace for premium television inventory, and advisory services. FreeWheel’s solutions are used by companies like AOL Inc., BSkyB, Channel 4, DIRECTV, Discovery, ESPN, Medialaan, MTG, NBCUniversal, Turner Broadcasting System, and Viacom, Inc. to profitably monetize their professional content on desktop, mobile, OTT, and traditional STB devices.
StickyADS.tv is the leading video private exchange software provider, with a mission to help premium publishers embrace programmatic video in a controlled and totally transparent manner.StickyADS.tv’s publisher-controlled software allows publishers to build, run and operate their own video private exchange and monetise their video content directly with their clients. The main benefit for publishers is simple: eliminate intermediaries who absorb a significant portion of the margin and establish a direct relationship with your advertisers. Major TV broadcasters, large media groups and premium syndicators employ StickyADS.tv’s technology to create, execute and manage their own video private exchange.
StickyADS.tv’s platform is deployed across 80 private exchanges by more than 4,500 websites in 150 countries worldwide. Offices in France, UK, Spain, Italy, Germany, and Holland, with further locations to be announced this year. For more information, please visit www.stickyads.tv
SpotX is a video inventory management platform for premium publishers and broadcasters, helping them manage all of their demand sources from one place, and monetize content across all screens. The SpotX platform offers publishers unprecedented transparency and insight, creating a safe, controlled environment that allows them to connect with advertisers, and achieve the highest revenue possible.
Premium publishers and mobile app developers trust SpotX as the independent solution that helps them better understand the buying behavior of today’s leading brands and maximize inventory yield across private marketplace, programmatic direct and open marketplace deals. SpotX’s ad serving, leading programmatic technology, and open and extensible architecture help simplify the complex digital video ecosystem for global publishers.
Headquartered in Denver, Colorado, SpotX also has offices in New York, San Francisco, London, Sydney, Amsterdam, Hamburg, Belfast and Singapore. In July 2014, leading European entertainment network RTL Group acquired a 65% stake in SpotX, which was founded by CEO Mike Shehan and CFO and COO, Steven Swoboda, in 2007. For updates, please follow SpotX @SpotXchange or visit www.spotxchange.com.