For the first time, social charities and causes have a self-sustaining, dedicated home on the web for their video content. Jun Group has brought on LiveRail as its first monetization partner to launch SightSoundEmotion (SSE), a one-of-a-kind platform uniting cause-based content from the Ad Council and brand-safe advertising.
“We’re excited to be the first technology partner powering SightSoundEmotion, helping brands reach a passionate audience through alignment with cause-based content,” said Troels Smit, VP of Demand Sales at LiveRail. “As the largest source of video inventory, it’s great to add SSE, which increases exposure for important social causes while also providing advertisers with a unique cross-screen opportunity.”
Jun Group built SSE and drives engagement through its Overdrive content marketing platform. LiveRail’s technology will enable advertisers to access SSE’s inventory and Ad Council has provided content from its 50 causes.
“We’re delighted to partner with LiveRail on this important project,” said Mitchell Reichgut, CEO of Jun Group. “Their ability to bring top-tier brands to our platform enables us to deliver great value for some important causes. At the same time, advertisers can reach millions of consumers in a safe, positive environment.”
SSE is already driving 4-5 million monthly video views, and the platform will scale upward over time.
About Jun Group
“Jun” means truth, and the company was founded on the principles of honesty and integrity. Jun Group gets millions of people to see branded content through two products: traffic and video. Jun Group’s video units drive millions of views for videos up to three-minutes long. The company’s traffic units deliver unique users at scale to any page on mobile, tablets or desktops.
Everything Jun Group does is backed by the Jun Group Promise: Placements are always 100% visible, 100% opt-in, and 100% brand-safe or the entire price of the campaign is refunded.
Founded in 2005, Jun Group is privately held, with offices in New York, Chicago, Detroit, and San Francisco. Clients include Fortune 500 brands, media agencies, and major entertainment companies. Please visit http://jungroup.com for more information.
LiveRail is the leading publisher monetization platform for video with more than 5BN impressions delivered via its platform each month, setting the standard for innovative video advertising technology solutions. LiveRail provides premium publishers with the technology infrastructure to sell their video inventory smarter and safer, across all devices. Recently recognized by Digiday Publishing Awards as the Best Monetization Technology for a Publisher, LiveRail is used by hundreds of major publishers who benefit from sophisticated analytics, advanced controls and unparalleled transparency ultimately generating maximum yield for every ad impression.
Founded in 2007, LiveRail’s senior team is led by its founders, Mark Trefgarne (CEO) and Andrei Dunca (CTO). LiveRail Inc. is headquartered in San Francisco, California, with offices in New York, London, England and Cluj-Napoca, Romania. LiveRail is backed by Pond Ventures. For more information visit: www.liverail.com.
Read more: http://www.digitaljournal.com/pr/1979928#ixzz34QOW1UbP