Metamarkets today announced the launch of the first real-time analytics platform for programmatic advertising. The technology enables exchanges such as Chartboost, Flurry, Inneractive, Millennial Media, MobPro, MoPub, OpenX, Smaato, and Vungle to visualize billions of events as they happen and to share live analytics with their clients and partners.
“Since 2011, Metamarkets’ technology has helped MoPub make smarter decisions and stay on the cutting edge,” said Jim Payne, Founder of MoPub. “We’ve undergone enormous growth over the past year, and Metamarkets has scaled along with us. The platform continues to be an important part of our team’s workflow and a powerful channel for distributing analytics to our publishers and buyers.”
Metamarkets’ SaaS platform leverages advances in in-memory database technologies to scan thousands of petabytes per day. The company’s massively-parallel datastore, Druid, recently won a SIIA CODiE(TM) Award for “Best Open Source Innovation” of 2014.
“As an active buyer across every major mobile exchange, the ability to understand how each campaign is doing in real-time is a huge advantage when measuring cross-device performance for our clients,” said Kamakshi Sivaramakrishnan, CEO of Drawbridge. “Exchanges that provide analytics through Metamarkets enable us to more quickly spot opportunities and tailor our approach to maximize our clients’ ROI.”
According to a recent report published by AdExchanger, the majority of marketers are managing at least 20% of their ad spend programmatically, but almost two-thirds plan to double that over the next 12 months. And with a quarter of marketers surveyed planning to spend at least 80% of their budgets programmatically, the ability to use real-time analytics for decisioning has the potential to emerge as a key competitive advantage.
“In a space where hundreds of thousands of dollars in ads can be bought in an instant, there’s a significant advantage for those who can see the results immediately instead of waiting hours or days,” said Mike Driscoll, Metamarkets’ CEO. “Our clients recognize that using our platform doesn’t just mean they can act more quickly, but they can focus on their core businesses instead of building and maintaining an analytics stack.”
To learn more, please visit: http://metamarkets.com
About Metamarkets Metamarkets is a real-time analytics platform for the digital advertising space that gives programmatic marketplaces, buyers and sellers the ability to visualize trends as they happen and the freedom to focus on building deeper client relationships instead of software. Twitter, OpenX, Millennial Media and dozens of others rely on Metamarkets to better serve their clients. With offices in San Francisco and New York, Metamarkets is backed by Khosla Ventures, Village Ventures, IA Ventures, and True Ventures.