Cadent Network (formerly TelAmerica) today announced the details of its enhanced advertising platform at a 2015 Upfront event. Through a partnership with Videology, a leading software provider for converged TV and video advertising, Cadent Network now offers clients the industry’s first scalable, data-driven TV solution.
“The advertising landscape is changing,” said Jim Tricarico, Chief Revenue Officer for Cadent Network. “Audiences are more fragmented and it’s becoming more difficult for advertisers to access viewers. Cadent Network has identified an answer to the challenges brands and advertisers face in the new TV market. It’s the first offering that provides national reach, access to premium content, major network visibility and verification. It’s also MSA-posted, which is becoming paramount for advertisers.”
Using its own proprietary technology, Cadent Network efficiently consolidates television advertising inventory into a full national network that delivers substantial results. Now, the company is providing an even more effective media targeting and planning tool, leveraging its 21-year history in the business and Videology’s ability to technologically enhance TV inventory with data. When combined with Cadent Network’s platform, advertisers have access to an unparalleled offering.
“We’re excited about the possibilities our new platform affords advertisers,” said Stephanie Mitchko, Chief Technology Officer for Cadent Network. “And we’re already looking ahead to the next step, beyond broadcast and cable. We’re exploring a video agnostic approach and are evaluating other partnership opportunities to access and secure digital inventory including online video, digital display, VOD, and mobile.”
“Television is already a powerful medium. But converged advertising technologies which allow us to pair the precision of digital with the scale of TV are making it more powerful than ever before,” said Scott Ferber, Chairman and CEO, Videology. “Cadent Network’s reinvention of its TV offering is a perfect example of this convergence, and we can’t wait to explore and expand upon the extensive opportunities that this partnership presents.”
The company offers an end-to-end national television media solution for advertisers across cable, broadcast and Hispanic media. Unrivaled relationships with all cable and broadcasters deliver robust inventory opportunities. Cadent Network provides visibility and verification on when and where ads air.
Cadent Network replaces the TelAmerica arm of Cross MediaWorks.
About Cadent Network
Cadent Network (formerly TelAmerica), a Cross MediaWorks company, is the only national network with strategic relationships with more than 200 MVPDs, with whom the company has an unparalleled level of automation. Cadent Network reaches 210 DMAs and more than 100 million homes and provides access to 80 cable networks across a variety of demographics and programming genres. Cadent Network is Nielsen-rated and MSA-posted.
About Cross MediaWorks
Cross MediaWorks is a strategic holding company that manages an array of media across diverse platforms on both a targeted and measured basis. Cross MediaWorks is a member of the portfolio of companies managed by Lee Equity Partners.
Videology (videologygroup.com) is a leading software provider for converged TV and video advertising. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.
Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in New York, NY, with key offices in Baltimore, Austin, Toronto, London, Paris, Madrid, Singapore, Sydney, Tokyo and sales teams across North America.