Xaxis, the world’s largest programmatic media and technology company, announced today it has named Sawato (Stephan) Yoshii as country manager for Japan. Yoshii will lead the firm’s operations in the large and fast growing Japanese digital ad market with responsibility for business development, partnerships and publisher relations. He will play a key role in expanding the programmatic availability of digital inventory across Japan’s premium publishers, working with media companies and technology partners to continue to enhance the Xaxis offering.
An accomplished executive in the Japanese digital media space, Yoshii joins Xaxis from Dentsu affiliated e-marketing firm, Opt, Inc. where he led client services and business development efforts for the agency’s programmatic operations. In this role he was responsible for driving advertiser interest in Japan’s nascent programmatic market and forming strategic deals with ad tech companies including Criteo and BrightTag (now Signal) and publishers such as Yahoo! Japan. Earlier, Yoshii served in marketing and business development roles at BBFM and Celsys.
“Sawato brings peerless insider knowledge of the Japan media marketplace to Xaxis along with expertise working with all of the various constituencies in the space,” said Michel de Rijk, managing director, APAC at Xaxis. “Japan is one of the most connected countries in the world and Sawato’s experience and background will be hugely beneficial to our efforts as we continue to expand our operations across the region. I am pleased to welcome him to the Xaxis APAC management team.”
With an existing, steady ground of clients in Japan, many campaigns have already seen tremendous success.
“Xaxis is the global pacesetter when it comes to intelligent, programmatic solutions that work for advertisers, publishers and consumers,” said Yoshii. “I look forward to working with our local and global teams as we continue to provide advertisers with the most effective tools for reaching Japan’s dynamic and tech savvy population.”
Xaxis is a global digital media platform that programmatically connects advertisers and publishers to audiences across all addressable channels. Xaxis combines proprietary technology, unique data assets and exclusive media relationships with the brightest team of audience analysts, data scientists and software engineers. Advertisers working with Xaxis achieve higher ROI from digital marketing campaigns. Publishers deliver relevant content and advertising to new and valuable audiences. Xaxis works with over 2,700 clients across 33 markets in North America, Europe, Asia Pacific and Latin America. For more information, visit www.xaxis.com.