Digital advertising technology company, Magnetic (www.magnetic.com) and Tapad (www.tapad.com), the leader in unified, cross-screen marketing technology, announced today a strategic partnership to power search retargeting across devices. With Tapad’s Device Graph Access™, Magnetic’s online search data and media platform will enable marketers to reach consumers based on unified, cross-screen behaviors.
Magnetic is the only search retargeting company to partner with Tapad and will now be the first to support cross-device retargeting using search intent. Tapad’s groundbreaking cross-screen technology is housed within its proprietary Unify platform. With nearly two billion devices “unified by Tapad™,” Tapad’s Device Graph enables advertisers to connect audiences across smartphones, tablets, desktops and laptops.
“Mobile adds an entirely new dimension to the customer journey, which has already become a vital part of the media mix,” said James Green, CEO of Magnetic. “Our partnership with Tapad allows Magnetic to reach the right audience everywhere based on search intent, regardless of their device.”
According to a Forrester study commissioned by Tapad this year, people now own more connected devices than ever, with 70 percent of connected consumers indicating they personally use three or more devices a day.
“For Magnetic – one of the largest aggregators of intent data – the ability to extend their search retargeting into the cross-screen era will be a notable win for the marketers they serve,” said Are Traasdahl, Tapad CEO and Founder. “Tapad’s proprietary Device Graph is the gold standard in cross-screen technology, and it is extremely gratifying to extend its availability to a powerhouse like Magnetic.”
Magnetic and Tapad, among others, have partnered to host “Attribution Revolution: The Mobile Series,” a roadshow dedicated to educating marketers about the value of cross-device targeting and challenges for measurement in a multi-screen world. This year, the panel series will travel to Boston on October 22 and Los Angeles on November 5. Additional cities will be announced later this year. For more information or to request an invitation, please visit www.attributionrevolution.com.
Magnetic is a digital technology company specializing in retargeting solutions that combine intent data with display advertising to power brand awareness and direct response campaigns. Magnetic uses billions of search data queries and a proprietary bidder to programmatically buy and reach audiences who have signaled either interest or purchase intent where they spend 96% of their time online – on news sites, blogs, e-commerce sites and social networks. Founded with a specialized focus on search retargeting, Magnetic’s advertising solutions also extend to site retargeting, and include advanced media optimization and buying and dynamic creative capabilities.
Headquartered in New York City, Magnetic has offices in Atlanta, Boston, Chicago, Detroit, Los Angeles, San Francisco, London and Toronto. For more information please visit www.magnetic.com.
Tapad Inc. is a marketing technology firm renowned for its breakthrough, unified, cross-device solutions. The company offers the largest in-market opportunity for marketers to address the new and ever-evolving reality of media consumption on smartphones, tablets, home computers and smart TVs. Deployed by agency trading desks, publishers, marketing technology companies and numerous Fortune 500 brands, Tapad provides an accurate, unified approach to connecting with consumers across screens. Backed by major venture firms, Tapad is based in New York and has offices in Atlanta, Chicago, Dallas, Detroit, Frankfurt, London, Los Angeles, Miami, San Francisco and Toronto. TechCrunch called the powerhouse Tapad team “a hell of a list of entrepreneurs who created some of the most valuable online advertising companies of the last decade.”