Tapad, the leader in cross-device marketing technology, appoints Jay Hultgren as Senior Director, Sales of its newly opened Minneapolis office. The move continues Tapad’s substantial 2014 growth, which also includes new locations in Toronto, Frankfurt and London. This brings Tapad’s total global offices to twelve.
In Minneapolis, Hultgren will grow Tapad’s presence in the market, working with the city’s sizeable agency community and the major CPG and consumer retail brands headquartered there.
Hultgren was previously Director of Regional Sales at Evolve Media, a publisher of enthusiast destination sites for men and women and developer of proprietary ad formats. Within three years, he significantly increased revenues and the number of agency clients at Evolve. Prior to that, Hultgren held account executive positions with Specific Media and Media News Group Interactive, both in the Minneapolis area.
“Jay is an expert on the Minneapolis media landscape, and we are lucky to have him,” said Jim Clark, Tapad SVP Global Sales. “We’re eager to bring unified cross-screen campaigns to one of the country’s vital advertising markets, which also happens to be home to some of America’s strongest brands.”
Tapad Inc. is a marketing technology firm renowned for its breakthrough, unified, cross-device solutions. The company offers the largest in-market opportunity for marketers to address the new and ever-evolving reality of media consumption on smartphones, tablets, home computers and smart TVs. Deployed by agency trading desks, publishers, marketing technology companies and numerous Fortune 500 brands, Tapad provides an accurate, unified approach to connecting with consumers across screens. Backed by major venture firms, Tapad is based in New York and has offices in Atlanta, Chicago, Dallas, Detroit, Frankfurt, London, Los Angeles, Miami, Minneapolis, San Francisco and Toronto. TechCrunch called the powerhouse Tapad team “a hell of a list of entrepreneurs who created some of the most valuable online advertising companies of the last decade.”