PubMatic, the programmatic advertising platform company for leading publishers, today announced a record period of growth across the DACH markets, with revenue growth of approximately 250% on a year-to-date basis compared to the previous year. Following the appointment of Eric Hall as Country Manager twelve months ago, PubMatic has expanded its operations across DACH and appointed senior personnel to support sales houses as they shift ad spend programmatically.
As part of its ongoing commitment and investment across the DACH markets, PubMatic has appointed: Florian Hanke, formerly at Burda International Publishing and Mode Media (formerly Glam Media), to the newly created role of Director Advertiser Solutions DACH and Jürgen Hernadi, formerly at Yahoo! Deutschland GmbH, joined as Senior Account Manager DACH in November 2014. Further, several Arbeitsgemeinschaft Online Forschung (AGOF) premium publishers have selected PubMatic to drive their mobile and desktop programmatic strategies.
“Publishers and sales houses are increasingly shifting their digital advertising strategies to a programmatic model and relying on PubMatic to maximise their digital revenues,” comments Eric Hall, Country Manager DACH at PubMatic. “We are incredibly proud of our continued growth in the DACH markets. Over the past twelve months, we’ve focused on hiring the best talent to drive our growth, making several senior appointments to support publishers from our Munich office throughout the DACH region. These investments have led to significant growth for us in one of the leading markets in Europe,” continued Hall.
John Stoneman, Vice President EMEA at PubMatic added: “Last month we announced that our publisher portfolio has quadrupled across EMEA. This growth is indicative of what we are seeing across our key European markets. PubMatic’s senior team is becoming instrumental in supporting how publishers are developing their programmatic strategies, leading many of them to switch from their existing exchange solutions to the true publisher-focused software platform that PubMatic provides.”
PubMatic is the technology platform that powers the programmatic advertising strategy of leading publishers and premium brands. Its innovative solutions help content providers drive the highest value for their digital media assets and provide consumers with a more personalised advertising experience across display, mobile and video. PubMatic’s One Platform, proprietary technology, and advanced mobile capabilities are utilised by a global roster of comScore publishers. Pioneering online auctions for the buying and selling of media through Real-Time Bidding (RTB) and Private Marketplace (PMP), the company also works with hundreds of advertising partners. Ranked by Deloitte as one of the fastest growing companies in the US Internet sector in 2012, 2013 and 2014, PubMatic has offices worldwide with headquarters in Redwood City, California.