RealVu’s expanded vRTB Platform uses its patented Content Rendering Control (CRC) technology to determine in real time if a publisher’s ad space is in view or not. Advertisers seeking views only bid on ad spaces certified to be within the viewable area of the browser. More price-driven advertisers focused on buying impressions bid on certified ad spaces currently not in view but which may come into view.
Buyers are increasingly targeting the vRTB platform’s inventory because of the industry-leading performance they are finding.
“Buyers have realized that finding viewable, brand-safe, high-quality programmatic inventory is a big problem. Our vRTB platform solves those problems while providing superior campaign performance. We have also found since launching the viewable platform, demand from price-driven advertisers, who have similar problems, is still very high. We decided to expand our vRTB platform because our CRC technology also solves their pains. Now programmatic buyers for both views and impressions are getting the certified inventory they need from publishers,” said Brad Krassner, CEO/Founder, RealVu.
Similar to buyers, publishers are seeing improved performance for their inventory. They are also leveraging the newly expanded vRTB platform and its CRC technology to maximize their sales.
Alan James Edwards, Co-Founder and Director of the vRTB Platform, said, “This platform has proven to be a real win for the entire digital ad industry. Premium publishers selling certified inventory through our platform have found significantly improved performance, including higher fill rates and revenues. Current publishers are regularly giving us more inventory to sell, and new publishers are joining at a record pace. Our technology ensures that high-quality, brand-safe and fraud-free inventory is put up for bid.”
Unlike other programmatic in-view solutions, RealVu does not use historical data to “predict” if an ad unit will be in view. RealVu’s CRC patented technology gets to the page before every ad call, certifies where the ad unit is rendered, determines if it is in view, and then releases it for bidding in the programmatic market. This real-time solution delivers the highest transparency, brand-safety, view rates, and engagement in the industry.
RealVu vRTB certified inventory can be purchased through DSPs that target RealVu inventory through partner exchanges, or directly through RealVu via an IO. Publishers wanting to sell inventory via the vRTB platform can contact Alan Edwards at 212-375-9412. Additional information for publishers, brands, and demand partners is available at http://www.realvu.com.
RealVu Inc., is a privately held, fast-growing, and innovative company that introduced the viewable impression to the industry. With a portfolio of patented ad-serving and ad-reporting technologies, RealVu provides viewable inventory, protection against fraud, and transparent brand safety for the digital advertising market. RealVu is the first company accredited by the Media Rating Council (MRC) for the viewable impression metric. For more information, please visit http://www.realvu.com.