RealVu’s new viewable exchange uses its patented Content Rendering Control (CRC) technology to determine in real time if an ad space is in view prior to bidding. Only ad spaces identified as in view are sent out for bid and purchase, providing greater transparency and maximizing the value spent by brands and demand partners.
“As viewability becomes a standard, buyers are realizing that finding viewable brand-safe inventory programmatically is a real challenge. The viewable exchange addresses that problem and buyers are now getting improved programmatic campaign performance. To date, over six hundred premium publisher sites have joined the first viewable exchange. Publishers know they can provide high-performing, brand-safe, in-view inventory that is aligned with the industry standards recently announced by the Media Rating Council (MRC). These premium sites have also experienced significantly improved RTB performance, as well as increasing fill rates. This is a win-win for both buyers and publishers,” said Brad Krassner, CEO/Founder, RealVu.
“WorldNow is proud to be a pioneering partner with RealVu in bringing premium RTB in-view ad spaces to the programmatic market. We have seen our eCPMs increase three fold.” Denise Groover, SVP, National Advertising Sales & Operations, WorldNow.
Unlike other programmatic in-view solutions, RealVu does not use historical data to “predict” if an ad unit will be in view. RealVu’s CRC technology gets to the page first for every ad delivery and delivers the highest view rates and engagement with the most efficiency.
In-view impression and video inventory can be purchased through DSPs by targeting the viewable exchange’s unique IDs through OpenX and Adconductor or directly through RealVu via an IO. Publishers wanting to join the exchange can contact Alan Edwards at 212-375-9412. Additional information for publishers, brands, and demand partners is available at http://www.realvu.com.
RealVu Inc., is a privately held, fast-growing, and innovative company that was the first to bring viewable impression to the industry. With a portfolio of patented ad-serving and ad-reporting technologies, RealVu’s services provide viewable inventory, protect against fraud, and ensure transparent brand safety for the digital advertising market. RealVu is the first company accredited by the Media Rating Council (MRC) for the viewable impression metric. For more information, please visit http://www.realvu.com.