The Trade Desk, Inc., a leading demand-side platform in advertising technology’s $5 billion real-time bidding industry, today announced that Gabe Greenberg has joined the company as general manager of its Advanced TV division. In this role, Greenberg will be responsible for the development and expansion of The Trade Desk’s advanced television and programmatic television strategy, empowering clients to place buys for television inventory.
“We are delighted to welcome Gabe to our team. As one of the pioneers of over-the-top television (OTT) advertising, he is the right person to lead our charge in Advanced TV,” said Jeff Green, CEO of The Trade Desk. “With Gabe, we are changing the way the $250B in television advertising is bought and sold each year.”
Prior to joining The Trade Desk, Greenberg served as chief strategy officer, charged with leading the television advertising business for Delivery Agent, where he delivered the industry’s first national commerce-enabled shoppable television commercial with global fashion retailer H&M. Greenberg also held the role of CSO for two years at RGM Group, LLC, where he advanced the company’s products, marketing and sales growth, increasing business by more than 400 percent.
“Television marketing is at a unique point in its evolution, having enjoyed a spot at the top of the advertising budget food chain for so long,” Greenberg says. “I am excited to be joining The Trade Desk as it evolves to meet these demands and look forward to contributing my experience to the development of advanced TV solutions that enable marketers to leverage this dominant channel in a new and profitable way.”
Greenberg holds a BASc in Law. He joins The Trade Desk’s leadership team in Southern California, working from the company’s Los Angeles offices.
About The Trade Desk, Inc.
The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators and their advertisers best-in-class technology to manage display, social and video advertising campaigns. The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. By maintaining a pure buy-side focus, The Trade Desk delivers on branding and performance for clients worldwide.
Headquartered in Ventura, Calif., The Trade Desk has offices across the United States, Europe and Asia.