Gravity4、ラテンアメリカでFacebookマーケティングを行うEzlikeを買収
Gravity4, the world’s first High-Frequency Marketing OS, announced the acquisition of Ezlike, Inc. Ezlike is one of the largest Facebook Marketing Partners in Latin America, that did over $40 million in revenue last year. As a leader in building Facebook advertising products using the Native Ads API, the Company will be integrated within Gravity4′s existing native advertising platform. This marks Gravity4′s eighth acquisition in just nine months.
Ezlike is a three-year old company, which became a leader of Facebook advertising across Latin America by offering a fully automated self-service platform for Native Ads Optimization, DPA, and Custom Audiences for agencies and Fortune 500 brands. With this acquisition, Gravity4 will expand its Latin American footprint and broaden its prior acquisition of Triggit, which also had a significant presence in Brazil. As a part of the eighth acquisition, Xavier Mantilla, Gravity4′s GM of Latin America, will welcome the Ezlike team in Gravity4′s offices in Sao Paulo, Brazil. Gravity4 will also expand the offering and bring the Facebook’s Native Advertising product globally to its customers.
“I am honored to announce our 8th acquisition, Ezlike, one of the largest Facebook Marketing Partners in Latin America. We look forward in continuing to invest within the Facebook ecosystem and growing our global presence in a digital advertising world that is becoming automated by programmatic advertising. The combination of Ezlike, Triggit and our existing programmatic OS will allow us to bring the best of class enterprise software to marketers globally across every consumer touch point,” said Gurbaksh Chahal, Chairman and CEO of Gravity4.
“I’m excited to not only work with two great existing teams, Triggit and Ezlike that helped define the early years of online advertising in Latin America, but also excited for bringing the broader Gravity4 vision across Latin America. Being able to eliminate the middlemen and creating an automated self-serve platform where data is the new currency becomes a game-changer for the Latin American digital advertising landscape,” said, Xavier Mantilla, General Manager of Gravity4 Latin America.
“Ezlike has been a central partner for us to market, and maximize ROI across Facebook Ads through its automated self-serve automated platform. With phenomenal results month over month, we know Ezlike will continue to be a valuable partner for us and we look forward in seeing how we can expand our offerings with Gravity4′s fully integrated programmatic platform. We are excited to see the future of Ezlike as Gravity4 introduces its latest vision into our marketplace,” said, Alex Todres, Co–founder of ViajaNet.
About Gravity4
Gravity4 is the world’s first High-Frequency Marketing OS integrated on one platform. Automation, Simplicity, and Design have been core ingredients in all of the technology it has brought to the marketplace.
From day one, the Company’s goal has been to simplify marketing by humanizing the fundamental components behind it. Gravity4 offers a full suite of enterprise apps aggregating social, web, email, mobile, CRM and location data for free. This allows marketers to save millions of dollars annually and enhance automation across all consumer touch-points.
