AerServ, the only mobile-first video mediation platform, today announces the launch of rewarded video for mobile. According to Swrve, 98.65% of mobile game players will not make in app-purchases. Nevertheless, in-app purchases were the prevailing revenue stream offered to developers. Aerserv’s new solution helps game developers drive revenue each time an advertisement plays — a passive revenue stream that derives from videos users actually watch.
Rewarded video formats have been gaining popularity as developers are seeking new ways to monetize users in a market increasingly saturated by new apps. Because users are incentivized to watch rewarded video ads and choose when to do so, they enjoy an uninterrupted experience and demonstrate a higher level of engagement. Additionally, users are motivated to continue their in-app experience, using the currency they’ve earned. While most rewarded video providers are ad networks, AerServ’s mediation platform allows developers to implement rewarded video across as many ad networks as they’d like, implementing both performance and brand advertising.
AerServ CEO Josh Speyer said, “We’re excited to offer rewarded video to our customers; it is one more layer to add to our holistic monetization solution and a valuable tool for developers. With rewarded video, everyone wins: the user is rewarded with in-app currency, the advertisers receive the user’s undivided attention while the ad plays (resulting in high performance) and the publisher earns more revenue.”
“AerServ has proven one of our strongest partners for in-game advertisement, consistently delivering in terms of service, quality providers and performance. We’re looking forward to seeing similarly positive results from their rewarded video solution, a format that’s proven successful in driving engagement for players and ROI for advertisers,” said Nick Barbato, CEO at Pangia Games, Inc.