oday, TubeMogul (NASDAQ:TUBE), a leading enterprise software company for brand advertising, announced the launch of Select Access, a transparent and controlled programmatic reservation interface that streamlines direct deals between marketers and leading publishers. Select Access enables brands and agencies to express their demand for premium inventory to a select group of publishers and use software to automate the access to that inventory.
Select Access is comprised of two solutions, On Demand and Direct Sales Reservation. On Demand simplifies the non-reserved private deal process for both advertisers and publishers by enabling access to programmatic inventory from premium publishers while ensuring those publishers have full control over the terms of the transaction.
Direct Sales Reservation enables TubeMogul clients to automate their reserved inventory requests to the sales team of a select group of premium publishers and operationalize deals through the TubeMogul platform. In this way, the software brings increased automation to new agreements between brands, agencies and premium publishers.
At launch, over 50 top TV networks and media companies are integrated with Select Access, including A+E Networks, Discovery Communications and Univision. Approximately 2.4 billion video impressions will be available via Select Access in 2015.
“A+E Networks has consistently led the way in delivering television content via A+E digital platforms. Select Access helps us highlight our premium inventory to agency buyers while automating and streamlining many of the direct and ongoing deals we have with top marketers”, said Sarah Shriver, VP Digital Ad Sales at A+E Networks.
“With a strong portfolio of powerful brands and premium video offerings, Discovery Communications partners with advertisers to reach highly engaged audiences with impactful solutions,” said Harold Morgenstern, Senior Vice President of Digital Ad Sales at Discovery Communications. “TubeMogul’s Select Access is a welcome addition, allowing us to deepen existing partnerships with brand advertisers and facilitate new, direct deals.”
Over 10 clients have already tested or committed to use Select Access, including 3M, Lenovo, Empower MediaMarketing and Trilia Media.
“At Empower it’s our constant quest to push the media status quo for our clients,” Jim Price, Empower MediaMarketing CEO and president, said. “With Select Access we can deliver premium content to audiences through an agile automated platform that is cost-efficient for our clients.”
“While programmatic has indelibly altered the media buying landscape, the reality is that some direct and private deals are still negotiated manually,” said Katie Thompson, VP of Platform Media / Group Media at Trilia Media. “This product shows promise because it extends the benefits of automation — like streamlined buying, optimization and reporting — to many of these deals.”
TubeMogul (NASDAQ: TUBE) is an enterprise software company for brand advertising. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their global advertising spend and achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in Emeryville, California with operations in Kyiv, London, Mexico City, New York, Paris, Sao Paulo, Shanghai, Singapore, Sydney, Tokyo, Toronto and offices across the United States.