Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced the integration of Centro DSP with video inventory from DoubleClick Ad Exchange, Dailymotion Exchange and LiveRail‘s private exchange partners such as Microsoft Ad Exchange and Maker Studios. This enables Centro customers to execute programmatic video ad-buying at scale on all major devices, including desktop, mobile, connected TV and game console. Additionally, with Centro DSP’s mobile-first approach to digital ad-buying, it partnered with Oracle BlueKai, NinthDecimal and more to give marketers access to mobile audience targeting data. To deliver the highest quality ad-buying system, Centro partners with Pixalate for proactive ad fraud monitoring.
To bring order to a complex programmatic advertising ecosystem, Centro DSP has already been rolled out to 200 customers. With a reach of 60B impressions per day worldwide, with 12B on video, Centro DSP is one of the most scalable cross-channel advertising software solutions for regional, independent agencies and brands. The platform offers an easy-to-use interface for users with various skill levels, and a high-touch support team dedicated to helping marketers grow in-house expertise. For more information, click on: www2.centro.net/dsp.
“Mobile video continues to see rapid growth, and Centro has built a strong platform designed specifically to meet this increasing demand from marketers,” said David Staas, President at NinthDecimal. “We’re excited to partner with Centro as both a data supplier and buyer, enabling our mobile audience data on their platform to serve our marketing clients’ programmatic goals.”
“Centro has taken into account the specialized needs of a cross-channel marketer to build one of the most robust, easy-to-use, video-buying platforms in the industry,” said Damien Pigasse, CRO of Dailymotion. “As the creator of a global, high-value video ad marketplace, we want to let programmatic buyers use Centro’s platform to reach their audiences through our video exchange.”
In the past few months, Centro has expanded relationships with top-tier digital media and technology partners in the advertising ecosystem to offer the most complete programmatic ad-buying solution for regional, independent agencies and brands. These are:
- DoubleClick Ad Exchange — Access thousands of premium video publishers and exclusive access to YouTube
- Dailymotion Exchange (DMX) — Dailymotion Advertising’s global and premium video marketplace
- LiveRail — monetization platform used by premium video publishers
- Oracle BlueKai — data management platform and audience data marketplace
- NinthDecimal — mobile audience intelligence platform
“Powerful cross-channel capabilities are now a ‘must-have’ for marketers, whose customers are on multiple devices throughout the day. In our system, more than 50% of impressions bought are on mobile web and apps, which signifies how quickly this trend is moving,” said Kelly Wenzel, CMO of Centro. “By expanding video inventory and mobile data partnerships, Centro DSP is emerging as the programmatic ad buying platform of choice for the cross channel marketer.”
Centro (www.centro.net) is creating a platform to make digital advertising easier. Its enterprise-class software centralizes, organizes and automates all digital media campaigns across all channels, accessing both guaranteed and biddable inventory, to achieve any objective. Our holistic approach gives marketers a single system of record to fulfill their research, planning, buying, optimization, reporting and reconciliation needs. Since 2001, Centro has successfully planned and executed nearly 200,000 campaigns across all digital display platforms and ad format types. Headquartered in Chicago with 32 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.