What: This week at the ad:tech 2015 conference, INTERXION HOLDING NV (NYSE: INXN), a leading European provider of cloud and carrier-neutral data centre services, will introduce a new whitepaper to help advertising technology (ad tech) companies capitalize on the industry’s significant growth, rapid technology innovation, and maturation of commercial and analytics models. Findings within the report are based on qualitative research Interxion and FirstPartner conducted in the United States and Europe to explore the commercial, technical and connectivity challenges facing digital advertising firms today.
The paper, “The Role of Cloud and Connectivity in Ad Trading and Delivery” looks in detail at the key trends driving the growth of the digital advertising landscape, including programmatic trading, real-time bidding (RTB), and the increasing use of customer data for targeting and attribution.
Why: The rise of Over-the-Top (OTT) TV and video, and mobile usage is causing a significant increase in programmatic trading, particularly real-time-bidding (RTB). Speed and integration challenges are inherent to the technically-demanding RTB process, making robust connectivity a prerequisite for success. Ad tech companies must therefore carefully consider the location of their infrastructure, how they manage connectivity, and how they optimize their software and database architectures. Cloud services will increasingly play a role in the digital advertising sector, offering flexibility, scalability and speed of implementation.
Who: Bryan Hill, Director of Marketing and Business Development, Digital Media, Interxion, will be onsite at ad:tech 2015 from May 20 – 21 at San Francisco’s Moscone Center West, to provide context around the whitepaper and to discuss how Interxion is helping digital advertisers – as well as providers of all media solutions/services – to navigate the landscape’s complexities and prepare for future growth.
If you are a digital advertising company, or a member of the press or analyst community, and would like to schedule a meeting with Interxion at ad:tech 2015, please contact Interxion@marchpr.com.
When: ad:tech will be held May 20-21 2015.
Where: ad:tech will be held at the Moscone Center West, in San Francisco, California, USA.
Resources: Download the whitepaper: The role of cloud and connectivity in ad trading and delivery
Interxion (NYSE: INXN) is a leading provider of carrier and cloud-neutral colocation data centre services in Europe, serving a wide range of customers through 39 data centres in 11 European countries. Interxion’s uniformly designed, energy efficient data centres offer customers extensive security and uptime for their mission-critical applications.
With over 500 connectivity providers, 20 European Internet exchanges, and most leading cloud and digital media platforms across its footprint, Interxion has created connectivity, cloud, content and finance hubs that foster growing customer communities of interest. For more information, please visit www.interxion.com.
ad:tech is a conference and exhibition where the marketing, technology and media communities come together to share new ways of thinking, build strong partnerships, and define new strategies to address key industry challenges and opportunities. Several annual events around the world focus on top-notch education through keynote speakers, topic-driven panels and workshops as well as showcase the latest products and services to help deepen understanding and create new ideas that will drive business forward. Attendees leave ad:tech with the tools and techniques they need to compete in an ever-changing marketplace. For more information, visit www.ad-tech.com.
ad:tech is owned by dmg events, which was founded in 1989 and now organizes over 80 events in 25 countries each year. Headquartered in Stamford, Conn., it is currently active in North America, the Middle East, North Africa, Europe, Asia and Australia, employing more than 300 staff. dmg events is a wholly owned subsidiary of the Daily Mail and General Trust plc, one of the largest media companies in the United Kingdom. For more information on dmg events, visit www.dmgevents.com.