TubeMogul announces that the company has been selected as one of L’Oréal USA’s preferred partners specifically for video advertising in the U.S. L’Oréal USA will utilize TubeMogul’s automated software platform to plan, buy, measure and optimize their U.S. video advertising.
“L’Oréal USA’s digital media approach relies on our ability to create engaging brand experiences at every consumer touch point,” said Nadine Karp McHugh, SVP Omni Media, Strategic Investments and Creative Solutions, L’Oréal USA. “TubeMogul’s best-in-class software enables us to reach our customers with personalized content wherever they are to build loyalty for our portfolio of leading beauty brands, and ultimately optimize our media investments.”
L’Oréal USA owns over 30 iconic brands across multiple business units, including Urban Decay, Georgio Armani, Maybelline New York, Redken, Kiehl’s, and La Roche Posay. TubeMogul’s independent, buy-side position in the market was key in cementing the deal, in addition to the company’s transparency and ability to centralize measurement to better inform strategy across brand teams.
The first campaigns executed through TubeMogul’s software across desktop and mobile video launched earlier this year. L’Oréal USA is also among an exclusive group of clients actively testing new features and informing TubeMogul’s product roadmap.
“L’Oréal USA’s vision for embracing automation in brand advertising is befitting of an organization that represents the world’s most iconic beauty brands,” said Brett Wilson, CEO and co-founder, TubeMogul. “We’re proud that TubeMogul’s software can help them scale their efforts and be an innovative leader in video advertising.”
TubeMogul is an enterprise software company for brand advertising. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their global advertising spend and achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in Emeryville, California with operations in Kyiv, London, Mexico City, New York, Paris, Sao Paulo, Shanghai, Singapore, Sydney, Tokyo, Toronto and offices across the United States.
About L’Oréal USA
L’Oréal USA is the largest subsidiary of the L’Oréal Group, the worldwide leader in beauty. L’Oréal USA manages a portfolio of over 30 iconic beauty brands, including Carol’s Daughter, Clarisonic, Essie, Garnier, Giorgio Armani Beauty, Kérastase, Kiehl’s, Lancôme, L’Oréal Paris, Matrix, Maybelline New York, NYX, Redken, Urban Decay and Yves Saint Laurent Beauté. In addition to its corporate headquarters in New York City, L’Oréal USA has research, manufacturing and distribution facilities across 13 other states including Arkansas, California, Florida, Kentucky, New Jersey, Ohio, Texas and Washington with a workforce of more than 10,000 employees. For more information, visit www.LorealUSA.com or follow on Twitter @LOrealUSA.