Black Angus, a French firm specializing in programmatic buying, is boosting its international presence with the opening of an office in Montreal at Notman House. As a virtual negotiating platform for digital ad space buys, Black Angus offers advertisers new ways and means of optimizing their brand presence online.
“We’re very pleased to be continuing our expansion in Montreal, a city well known for its solid business sense and dynamic entrepreneurship,” said Black Angus co-founder, president and CEO Dan Posalski. “Our expertise and in-depth understanding of the online marketing ecosystem means we can offer advertisers the advice they need and the right digital solutions to fit their business strategies.”
Using algorithms and real-time bidding systems (RTB), Black Angus helps advertisers stand out by formulating the right message at the right time for the right people. Their digital campaigns can be activated on tablets, mobile phones or computers.
Since 2013, the innovative firm has been the originator of more than 400 digital campaigns for some 160 advertisers. Black Angus already has two Quebec-based partners among the province’s leading companies, including one in the e-commerce sector and another in the educational field.
Besides meeting retail (B2C) sector needs, Black Angus has developed a line of business-to-business (B2B) programs that allow clients to reach potential targets among companies in a zone within a one-kilometre radius.
Quebec: a fertile ground for innovation
Although Canadian companies were among the first to adopt programmatic ad buying and RTB, the industry has changed enormously. In 2014, 67% of marketing experts in the US admitted to not having a command of this method for buying ad space.1 Yet studies show that companies are increasingly attracted by the performance that real-time bidding can deliver. The need for these services is very strong and growing.
“In a world where consumers find themselves bombarded with ads, there’s every advantage to companies that can adjust their strategy on the web. Programmatic buying and RTB represent a never-before recognized opportunity for companies to streamline their media buys online and maximize the success of their digital campaigns,” Posalski said.
About Black Angus
Founded in 2013, Black Angus is a programmatic marketing firm whose virtual negotiating platform for real-time bidding makes it possible for brands to optimize their reach with target audiences. The firm is based in Strasbourg, France, with offices in Paris, Tel Aviv and Montreal. Its 15 collaborators have originated and launched over 400 campaigns on behalf of some 160 advertisers, large and small – SMEs, franchises, independents and major accounts – in practically every economic sector.
1 Source: ANA/Forrester Research