PubMatic, the marketing automation software company for publishers, today announced that Bloomberg Media Group CEO Justin B. Smith will be the opening keynote speaker at the company’s eighth annual Ad Revenue summit being held on Tuesday, October 13th from 8:00AM – 5:00 PM in New York City at Pier Sixty. MediaLink Chairman and CEO Michael E. Kassan will provide a keynote to kick-off the afternoon session. Adding to an all-star line-up, featured speakers, including Pivotal Research Group Senior Analyst Brian Weiser, will explore critical industry issues including ad fraud, viewability, mobile advertising and real-time analytics.
During his session, The Power of Digital Video, Justin B. Smith will explore best practices Bloomberg Media has implemented to make and distribute high-quality video to influential audiences. Smith leads Bloomberg LP’s global multi-platform media organization, which comprises digital, television, video, radio, print magazines and live event platforms. Since his joining in September 2013, Bloomberg Media has: launched two modern websites under his leadership, including the company’s flagship Bloomberg Business; introduced its first regional digital expansion; and announced the creation of a video distribution network.
Michael Kassan’s keynote, The Evolution of Forward Market Thinking in Digital Media, will examine the concept of the programmatic upfront and address inventory strategies required for the industry to move to a true forward thinking environment. Kassan is an internationally recognized business strategist operating at the intersection of the media, advertising, entertainment and technology industries. He is the founder, Chairman and CEO of MediaLink, a leading advisory and business development firm comprised of a team of over 100 proven leaders with operating experience in media, marketing, advertising, entertainment, technology, and finance. MediaLink works to drive growth and competitive advantage for organizations of all sizes, from global Fortune 100 brands to startups.
“We are honored to host an insightful forum where industry veterans such as Smith and Kassan share their experiences first-hand and explore the future of media and advertising,” said Rajeev Goel, Co-Founder and CEO, PubMatic. “I look forward to discussing approaches that will continue to help the publishing industry thrive.”
Ad Revenue 2015
Powered by technology, the publishing and advertising industry now moves at the speed of real-time. This shift is introducing new workflows and a dependency on data and analytics to drive decisions. While many of the core fundamentals of the media business endure, the organizations that are evolving to keep pace with real-time are realizing a significant competitive advantage.
Attendance at the Ad Revenue 2015 conference is by invitation only. To request an invitation, visit adrevenueconference.com or pubmatic.com, and click ‘Request an Invitation.’
PubMatic is the leading marketing automation software company for publishers. Through real-time analytics, yield management, and workflow automation, PubMatic enables publishers to make smarter inventory decisions and improve revenue performance. Focused on serving the needs of premium publishers, PubMatic inspires buyer confidence by providing flexibility in audience discovery and planning media campaigns through its Media Buyer Console and APIs. The company’s marketing automation software platform provides a global roster of comScore publishers with a single view into their advertiser relationships across every screen, every channel and every format. PubMatic was ranked by Deloitte as one of the fastest growing companies in the US Internet sector for the third consecutive year in 2014. The company has offices worldwide, and is headquartered in Redwood City, California.