Performance video advertising platform SourceKnowledge today announced it has become a founding member of the LiveRail Partner Program, an online directory and initiative that will highlight proven Demand Partners on the LiveRail Platform.
“We are thrilled to have been selected into the LiveRail Program,” said SourceKnowledge President and co-founder Patrick Hopf. “This further validates our industry leading technologies as a top video ad platform. Our Engage programmatic video and display product allows advertisers to engage, and re-engage audiences on any device. By further deepening our relationship with LiveRail, we will be able to make an even greater impact on how advertisers engage with their customers.”
“Video is commonly thought of as a medium for brand-forward content, but it’s also proven to be a prime format for performance-based advertising,” added Hopf. “The Engage platform empowers marketers with the ability to deliver brand-forward creative that increases conversions and drives first-touch-point awareness.”
SourceKnowledge Engage programmatically delivers video ads to prospects that are analyzed and ranked based on their likelihood to convert, as well as their total potential lifetime value. Audiences can then be sequentially and intelligently re-engaged using banner ad creative that is dynamically delivered to match the video asset, reinforcing conversion behavior and the brand’s overall value proposition. Using non-standard pre-roll the SourceKnowledge Engage platform has seen improved engagement by up to 65% compared to a standard 15 second pre-roll advertisement.
Key features of SourceKnowledge Engage include:
- Real Time Split Testing – Allows marketers to A/B test creative and offers in real time with opportunity to switch out creative.
- Cross Media Delivery – Attracts audiences with cross-media buys on desktop, mobile and tablet to drive branding and conversion goals.
- Attribution Transparency – Identifies performing and non-performing sources and dynamically adjusts ad spend.
- SourceKnowledge Smartbidder – Analyzes over two billion auctions everyday to optimize for the most qualified audience at the lowest-possible cost.
- Transparent Reporting – Illustrates path to conversation, eCPA and full conversation attribution report by domain and date in-flight and post-flight.
“Our new Engage platform enables brand marketers to achieve increased conversion rates and led to higher average order values, because they can test their video creative in real-time and enjoy greater control through invest-or-kill metrics,” added Hopf. “Our enhanced partnership with LiveRail will enable advertisers to leverage programatic video advertising, data targeting and reengagement capabilities across multiple devices while accessing over 60 billion ad opportunities every month.”
SourceKnowledge is a leading programmatic video platform that measures success based on post-click behavior. Delivering over 250 million global video streams daily, SourceKnowledge is a top 10 video ad marketplace (comScore) that ensures brand safety, view-ability and the best return on ad spend by targeting audiences intelligently using data across mobile, tablets, web browsers, and connected TVs. SourceKnowledge integrates with leading supply-side partners to segment, retarget, and engage consumers with personalized interactive video and display ads that drive transactions. Recognized by Deloitte’s Fast 500 program as the fastest growing technology company in Quebec, SourceKnowledge is headquartered in Montreal with offices in Vancouver and clients around the world. For more information please visit www.sourceknowledge.com.