We’re launching the Native Partner Program, which recognizes third-party mediation platforms who have been thoroughly vetted, tested, and approved for integration with the Audience Network. By working with an approved partner, mobile app publishers can be confident in their ability to take full advantage of our innovative native ad formats, people-based marketing approach, and native-enabled demand from more than 3M advertisers.
Mobile app publishers are seeing tremendous success with native ads – over 83% of all impressions on the Audience Network are delivered in native formats, and on average, native ads perform up to 7x better than standard banner formats. Many publishers who are monetizing with native ads have existing relationships with mediation platforms to manage and optimize their ads business. Since the Audience Network supports a variety of unique native display and video formats, like carousel ads that showcase up to five images from an advertiser within a single placement, finding a compatible mediation partner is crucial to a publisher’s success. Members of the Native Partner Program meet pre-determined requirements so publishers can get access to all of our engaging formats, driving increased ad revenue and better outcomes for advertisers. Initial members of the program include Fyber, MoPub, and Opera Mediaworks.
“Like Facebook’s Audience Network, Fyber and its recently acquired Heyzap are committed to helping publishers maximize revenue through open, agnostic partnerships that expose them to the widest variety of demand,” said Fyber CBO Jim Schinella. “The Native Partner Program gives mobile publishers clear guidance on how to select the most reliable and robust monetization partners that offer trusted mediation. We’re proud to be recognized as an anchor member of the program.”
“As the pioneering full stack platform for native ads, we know publishers are eager to monetize with native formats. We’re excited to partner with the Facebook Audience Network to jointly improve the native ads ecosystem,” said Kate Herbert, Sr. Director, MoPub Platform and Exchange Services.
If you’re a mediation platform interested in applying to become a part of the Audience Network Native Partner Program, please visit our program overview page on our website.