DataXu, a leading provider of programmatic marketing software, today announced that Brennan Beyer and Mike Sclabassi have joined the company as Vice President Sales, West and Vice President Sales, Central, respectively. They will report to Brian Atwood, DataXu’s Senior Vice President, North American Sales.
“We are excited to welcome both Brennan and Mike to the growing DataXu sales team,” said Mr. Atwood. “They each have incredibly successful track records with some of the leading brands in digital advertising, media and technology and will play pivotal roles in accelerating our current momentum.” Over the past three years, DataXu has seen topline revenue growth of more than 350%.
The addition of Mr. Beyer and Mr. Sclabassi follows the appointment earlier this year of Martin Brown to the role of Vice President Sales, East. Mr. Beyer has previously held senior roles at such brands as RadiumOne, GumGum and SocialVibe, where he launched its sales operations and helped raise $40 million in financing. Social Vibe, rebranded as TrueX, was ultimately sold to 21st Century Fox for $200 million. Mr. Sclabassi has worked at Yahoo!, Disney as well as Sony Pictures Entertainment, where he worked on both the Crackle and PlayStation brands. He was instrumental in constructing Sony’s first national digital sales effort and opening its Chicago office.
“Today, our industry operates in uncharted depths of complexity and fragmentation. We’re faced with challenges such as viewability and fraud, but there’s no greater challenge than the lack of confidence dominating the relationships between brands, agencies, publishers and technology providers. In this environment nothing is more important than the stewards of our client relationships,” said Ed Montes, DataXu CRO. “With these key strategic hires, our sales team is poised to lead the way forward to enable the world’s most valuable brands to achieve true marketing ROI.”
DataXu’s Programmatic Marketing software enables marketers to better understand and engage customers across all available media formats, devices, channels, and buying modes. Powered by our patented Active Analytics® technology, DataXu’s #1 rated platform leverages big data science and analytics to drive better ROI. With fifteen offices in eleven countries, DataXu’s petabyte scale marketing cloud is powering the digital transformation of the world’s most valuable brands. Visit www.dataxu.com for more information.