Cross Pixel Media, the leading provider of audience information for programmatic advertising, announces the launch of PlanIt, a free search engine for private marketplace and RTB media discovery. PlanIt instantly improves programmatic advertising by identifying the relevant publishers that contain the highest concentration of any target audience. In one simple search, a media planner can create precise media plans for private marketplace and white lists for RTB advertising campaigns.
“It’s not enough to reach the right audience anywhere they roam in the digital world. It is critical to reach them at the right time in the right context, when they are engaged in content that is far more likely to lead to an interaction with a brand,” said Alan Pearlstein, CEO of Cross Pixel. “PlanIt is the most effective planning tool available for programmatic media buying because it marries audience and content to deliver superior results.”
PlanIt brings a new capability to digital media planning by allowing an advertiser to search for media opportunities based on real-time audience behavior rather than estimated demographics and small panels. PlanIt includes thousands of audiences, is simple to use with any DSP, and is an entirely free service. PlanIt can be accessed at http://planit.crsspxl.com.
About Cross Pixel Media, Inc.
Cross Pixel is the leading provider of high-performance audience data and information for the real-time advertising industry. Cross Pixel’s mission is to provide the highest quality audience data to help marketers improve campaign performance. Utilizing Cross Pixel’s proprietary data management technology, audiences are built with granular and transparent control over where users are harvested and how they qualify to be targeted. This approach drives performance while giving advertisers insight, confidence of authenticity and control around the data powering their online advertising campaigns.